Dominique Boutonnat, president of the CNC, has appointed Jean-Michel Jarre as president of the new “immersive creation” commission and invites the sector to invest the Metavers as a new territory of artistic expression.
Metaverses and other shared immersive experiences are the next wave of digital interaction. These immersive experiences will include metaverses, rich, persistent and shared interactive experiences with collaboration and co-creation, as well as fully functional shared economies and other experiences aimed at shopping, learning, gaming and gaming, education, remote meeting, cultural experiences , and more. Now is the time for companies to “prepare for the metaverse”. Being ready for the metaverse will require a commitment to democratizing everything from content creation to travel development and delivery.
The winners will be smart companies that need to embrace 3D and immersive content creation. It will help them prepare for tomorrow’s immersive experiences and make product design, marketing, and e-commerce workflows cheaper, faster, and better today. Virtual creations and goods, from art to clothing and accessories, will be an important part of the shared immersive experiences. Ensuring their authenticity will be essential
Endowed with € 3.6 million per year, this commission was just created with the aim of encouraging the emergence of creative, ambitious and internationally oriented immersive works. This new fund replaces the “Digital Experiences Fund” and “Dicréam” systems, with the aim of accelerating the structuring of this ecosystem, currently driven by the development of Metavers, which primarily designates the platforming process of immersive uses and presents unprecedented opportunities . The commission is made up of two colleges: one focusing on writing and development issues and the second on financing production and distribution. He will choose to accompany the works on the basis of their artistic quality, their technical mastery and their potential for distribution, particularly at an international level.
Call for projects
The CNC is launching an exceptional tender for an additional 400,000 euros entitled “Porting and adaptation of immersive works”, in order to allow the adaptation of old immersive works to the most recent technologies and thus become widely accessible again. A single selection session will designate the projects selected in the autumn. Recall that the CNC has supported immersive creation since the appearance of the first virtual reality projects in 2014. Each year around a hundred new immersive projects have been supported, as well as technical projects for the production or distribution of works. This strong support has played a decisive role in the emergence of a new creative and innovative sector, deriving from video games, audiovisual and digital arts, which is at the forefront of technologies and uses.
What is an immersive experience?
An immersive experience takes you into a world created digitally, often in three dimensions. Many shared immersive experiences will allow you to manipulate and interact with virtual objects and other visitors. While there is a lot of hype and discussion about the Metaverse, Adobe believes there will be not only many Metaverses, but many other types of shared immersive experiences as well. Some immersive experiences will be delivered in virtual reality and will completely envelop the visitor. Others will be delivered in augmented reality and will mix virtual experiences and the physical world. Still others will be delivered via the web and other platforms.
Metaverses are a unique type of immersive, persistent and shared experience. They present a vast virtual world where you can interact with other people who may be miles away from you. Even the economies of the metaverse are alive, persistent and shared. Shared metaverses and immersive experiences enable entirely new types of collaboration and co-creation and open up new ways of interacting between brands and customers.
Digital art and virtual goods will play an important role in some immersive experiences, helping people to express their personality and sensitivity in this new space. Additionally, the Metaverse will reinvent the storyline and tactile experiences for visitors. The growing digital asset market is a significant new opportunity for members of the creator economy.