Ubisoft CEO Yves Guillemot appears to be backing off some of the company’s enthusiasm for NFTs, months after receiving a strong push back for his NFT Quartz project.
Yves Guillemot, the CEO of French gaming giant Ubisoft, appears to have cooled down the rhetoric behind the company’s NFT Quartz game project, noting in a recent interview that he was simply in “search mode” regarding Web3 technology integrations.
It’s a relatively different approach from other Ubisoft executives in the past, including CFO Frédérick Duguet who said in October that blockchain integrations will allow users to own and earn content and that the company wants to “be a key player here.”
During a September 10 interview with gamesindustry.biz, Guillemot appears to go back on some of these comments, noting that at this point Ubisoft is mainly trying to find out how NFTs can be applied to games and whether they will benefit players. .
“We are really in the cloud, on the next generation of voxels, and we are looking into all the capabilities of Web3. We recently tested some things that give us more information on how it can be used and what we should do in the world of games, “she said, adding that:
We are therefore testing some games, and we will see if they really meet the needs of the players. But we’re still in search mode, I’d say.
Ubisoft announced its first foray into NFTs in December, after launching a beta version of Ubisoft Quartz, with the aim of offering players playable NFTs that could be used in games like Tom Clancy’s Ghost Recon Breakpoint.
The move was strongly rejected by some members of the NFT-hating gaming community, with some accusing the company of “squeezing” every possible penny from its popular game franchises by introducing NFT into the mix.
Nicolas Pouard, vice president of Ubisoft’s Strategic Innovations Lab, defended the NFT company’s efforts in January, saying, “I think gamers don’t understand what a digital secondary market can do for them.”
Reflecting on Ubisoft’s NFT launch, Guillemot says the company ultimately didn’t communicate the company’s approach to the project effectively enough.
“We probably weren’t good at saying we were doing research,” he said, adding that “we should have said we were working on it and when we have something that will give you a real advantage, we’ll bring it to you.”
Ubisoft’s CEO was also asked about the environmental impact of blockchain technology, which is often reported by gamers generally confusing energy-intensive Proof-of-Work (PoW) chains as the industry standard for all projects.
Guillemot noted that while he is “very cautious” about the environmental impacts of the sector, he is optimistic that these problems will be resolved over time.
Like so many things, it’s not as good at first as it could be, but like other new technologies, they will find their way.