NFT: How RTFKT and Nike are shaping the future of Web 3.0 fashion

For several months now, NFTs and more generally the global economy have entered a troubled phase to say the least. But some projects continue to move forward and unabashedly extend their roadmap … thus building a solid foundation for their future. We can mention projects like RTFKT x Nike, Born Ape Yacht Club (BAYC) or even DeGods to stay on the subject of NFT. Today focus on the news of RTFKT and on the reopening of its emblematic forge.

Forge

Mechanism that constitutes the DNA of the universe RTFKTthis allows to overcome the barriers between the real and the virtual… Thus the forge makes it possible transform your NFT (a digital object) in a physical object.
Example: I have a pair of sneakers (= shoe) in the form of an NFT. He will then proceed to the forge to get this pair in physical form.

The post of Zaptio that makes fun of the next season of the forge

Therefore, through this system, the owners of certain NFTs can claim exclusive real-world products or “experiences”.

Fusion of real and virtual: acceleration

Exploration

This “fusion” has already been explored several times by RTFKT for several months … In particular with the forge for the sweatshirt “RTFKT x Nike AR Hoodie” or through events such as “An arrow in history” at the Gagosian Galleries in New York.

RTFKT x Nike AR Hoodie
“RTFKT x Nike AR Hoodie” (AR for Augmented Reality)

An arrow in historyWas an exhibition of new works by artist Takashi Murakami in collaboration with RTFKT. Exhibition transformed into an immersive experience through AR. This can be activated inside but also outside the building. The boundary between real and virtual has therefore been broken:

  • first time of AR
  • a second from being able to visit the exhibition from anywhere in the world directly through Oncyber.
Gagosian Takashi Murakami exhibition
Takashi Murakami An Arrow through History, 976 Madison Ave, installation view, 2022 Works © 2022 Takashi Murakami / Kaikai Kiki Co., Ltd. All rights reserved Courtesy Gagosian photo: Rob McKeever

“Japanese culture was born on the Eurasian continent and my concept was to go further, into the metaverse, shooting a single arrow through the history of art. (…) When I work on a creative production, I don’t distinguish between digital and analog. I always work in the context of contemporary art, and that context is if I can participate in events that manage to trigger a cognitive revolution. “

Takashi Murakami, for the Gagosian article on the exhibition

Other giants of the NFT world such as BAYC they also tried to experiment with the organization of private parties and concerts.

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RTFKT: vision

However RTFKT maintains an advantage in this area. Domain that still remains the backbone and spearhead of RTFKT today. This can be summed up by the slogan often reported in the team’s tweets: “Unite the worlds” (literally joining the worlds).

“In the future, we see RTFKT as the epicenter of everything related to luxury, streetwear and culture. The main way we intend to dominate the market is by supporting creators (small creators among others). “

Zaptio (Steven Vasilev), co-founder of RTFKTstudio for highsnobiety

RTFKT x Nike: Forge SZN1 (season 1)

So the company took its forging mechanism to another level. Offering here a whole collection of beyond 70 dresses, ranging from caps to shoes. Here the shoes are the centerpiece of the collection.

In the iconic Nike model (AF1 or Air Force 1) these limited edition sneakers feature Nike's Swoosh and RTFKT's Blade.
Zaptio Nike x RTFKT shoe

This “Forge SZN1” consists of 2 parts:

  • The first, the stage of mint (08/31/22 to 09/07/22): This was the time when CloneX controllers could purchase the NFTs they wanted.
  • The second, the stage of forge (from 07/22/22 to 09/22/14): minted NFTs can then be counterfeited (free of charge), with the exception of sneakers which will be falsifiable later.
    The sneakers are also “testable” via AR filters on Snapchat.
The
RTFKT collection

As mentioned above, these are limited edition items. In fact, CloneX owners can only mint NFTs corresponding to the DNA or “Murakami Drip” attribute of their Clones (maximum 2 copies of each type). In addition, a collection is open to all Clones, the “genesis” collection. Includes a t-shirt that each clone can mint in 1 copy for free.

You will have understood it, it is the community that will decide the quantity of each item on the market and thus determine their rarity.

NFC (Near Field Communication) technology.

All fake items except socks and caps have NFC tags. This allows the owners to do this connect physical objects to their NFT.

This technology will unlock new possibilities in terms ofinnovation both in the physical and digital world (access to exclusive events by scanning your dessert, for example, verification of the authenticity of the object, history of the owners of the same, etc.).

Given the number of major luxury brands Looking at NFTs, we can anticipate the advent of a new branch in this sector. This will especially allow creative ventures, such as a home, to flourish whothus putting the quality and uniqueness of a product in the foreground.

August 31, 2022 publication by Hermès attorney Michael Kondoudis who shared a trademark application with the United States Patent and Trademark Office
Hermès trademark registration announcement Source: Twitter

RTFKT’s artistic and digital know-how associated with Nike’s expertise and financial power, allow us to predict a possible exit from the niche of NFTs supported by physical objects. And so imagine a world physicist (mix between physical and digital). This thesis is particularly supported by the imminent arrival in the luxury multinational sector. In fact, thanks to NFC technology, it will soon seem undeniable to the general public that NFTs can be a real solution to real world problems. And why not increase the value of a physical product?

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