Ubisoft and NFTs: it is urgent to wait according to the bosses of the videogame giant

U-turn, right! – Ubisoft regularly takes center stage when it comes to talking about the connection between NFT and the traditional game world. But this time some statements need to be reconsidered.

change of speech

After the project delusional rabbits in voxels integrated into The Sandbox universe, Ubisoft He was working Ubisoft quartz. The goal was to create collections of NFTs, usable in the various games of the studio. But in a recently released interview, the Ubisoft CEO Yves Guillemot he just cooled the heat in a rather brutal way.

For him, the cart should not be put before the horse. NFTs can bring a lot to the gaming community, but everything is still under study.

We are a lot on the cloud, on the new generation of voxels, and we are looking at all the features of Web3. Recent test results give us more information on how it can be used and what we should be doing in the gaming world. So we’re testing the waters with some games and we’ll see if they really meet the needs of the players. But we’re still in search mode, I’d say. “

Yves Guillemot – CEO of Ubisoft

This way of presenting things is completely different from the speech given up until then, particularly by the former executives of the game studio.

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Traditional game and NFT

This slowdown is linked to the hype known by various publishers, including Ubisoft, towards “traditional” players who do not see the arrival of NFTs in their favorite games? Nothing is said in this regard, but this parameter certainly plays a role.

The vice president of Ubisoft’s Strategic Innovations Lab also spoke on the subject. The announcement of the partnership with the Sandbox raised protests.

I think gamers don’t understand what a digital secondary market can do for them.

Nicola Pouard

Where some believe that Ubisoft fetches every penny possible through additional sales, the studio responds that the interest of the NFT is to maintain possession of an object / character that can be used in various universes.

Be that as it may, the project of linking the traditional game and NFT at Ubisoft he is not dead. It will only take a little longer than expected before we can use non-fungible tokens in our favorite games.

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