Sthorm, a blockchain-based unit that promotes and disseminates applied social and environmental sciences, hosted the ViralCure Festival on September 3, 2022 in Piracicaba, Brazil, to celebrate the launch of ViralCure on Web3. The event included lectures on open source science and new forms of capitalism, with panels on the use of NFTs in space, entertainment and communities.
There was also an exclusive gig at the event with legends like Matt Sorum (ex Guns N ‘Roses, Velvet Revolver, The Cult), Gilby Clarke (ex Guns N’ Roses, Slash’s Snakepit), Billy Gibbons (ZZ Top) and Sebastian Bach (Skid Row).
Mike Ermolaev, ChangeNOW’s PR Manager and Benzinga collaborator, spoke to heavy hitter Matt Sorum, a member of the Rock N ‘Roll Hall of Fame and Grammy Award-winning drummer for Guns N’ Roses, Motörhead, Velvet Revolver and The Cult, a few minutes later playing drums at the concert.
Matt Sorum is launching GoodNoise, his NFT label under the aegis of Sthorm, of which he is co-founder, to bridge the gap between creators and fans and influence good causes.
Fun, good causes, and NFT go hand in hand
Being a musician myself and a fan of Matt Sorum’s music and drum skills since childhood, I was happy to talk to him. Matt’s plans to connect cryptocurrencies and music have made me even more excited, as I’m also a cryptocurrency enthusiast. And, of course, I had to know which leading artists he had in mind for his project.
“GoodNoise is an NFT label, so all my releases will have an impact on the causes. We will be posting different elements, audio, content, graphics, collaboration between many of my friends and I have a lot of really great people in line. I don’t want to give it away at this press time. We are finishing a rather large project that is about to come out, ”said Matt.
Matt also mentioned Sthorm’s recent collaboration with NASA and Artemis Music to create Ringo Starr’s songs using the sounds and tones of the galaxy and broadcast the music to the International Space Station (ISS). It’s great – listening to it made me feel like I was floating above the stars, in the realm of the unimaginable.
“Ringo is concerned about the carbon footprint, cryptocurrency and environmental effects. The GoodNoise protocol will likely be Polygon, with a little less friction when it comes to carbon emissions. And we’re going to release all kinds of good stuff for different causes around the world to help good musicians get out of their record label contracts, different release contracts, to be able to release music and help others. And my whole idea for the name “good noise” was that we’re going to make a good noise, “he said with a laugh.
“We will make music and help some people! So, when you buy that NFT, you know, that piece of NFT that they will have as a resource, they will return it at the same time: you will donate it to a good cause. So that’s GoodNoise’s plan, ”added Matt.
“I just finished recording in the studio in Palm Springs – for the same name, GoodNoise – and we’re going to the Metaverse this, we have a lot of friends who, like, we have an NFT, you will win a Metaverse with me, come to my studio, look around, hang out with the musicians that are there: almost like a virtual Meet-and-Greet. You know, it’s not like a ZOOM thing, it’s more like going out into the environment, it’s cool.
Is it even possible to get more success than that?
I was curious as to why Matt had chosen this completely different field, even though he had been so successful as a musician.
“Because it’s creative, exciting and new. You know, I’ve done pretty much everything there is to do in music. I’m at the top of the chart: I entered the Rock & Roll Hall of Fame, won a Grammy and felt I needed a creative spark. I needed to do something exciting. For me blockchain, NFT, Metaverse, Web3 are all exciting. It’s creative, it’s like what can I do to build something that will be successful? And have another kind of different part of my creative psyche that has to go out into the world and do something bigger than it ever has, right? Who can beat Guns N ‘Roses, right? And yes, it is possible, right? I think it’s possible, ”Matt said.
“Do something even more powerful and impactful. It was probably the most impactful thing I’ve done in my life, but I also wanted to do something that had an impact to help people. What I am talking about is what can I do to help in a situation in the world where people are struggling, people need, people are concerned about their well-being? I am a guy who can do it. I can speak and I am speaking to the press right now, I am speaking to you. Then I had the last few years of my career to change it and give it back, which is what I love to do. It makes me feel good and makes others happier in their lives. This is big. “
I then asked Matt what he could say to those who claim that the NFT hype is nothing more than a game of the smartest with the richest.
“Hahaha well, I’ll make my NFTs accessible to everyone. And you know, anyone can get involved. I will have different levels of people who can afford things. It will also be about giving back, so we’re going to build it to get involved and keep track of them and make them a community, the GoodNoise community. We will build it, we will start a symbolic community, even inside, I mean inside the metaverse. So this is Web3, this is what the metaverse is, this is the token community. Everything is coming. It’s in the conversation.
You must remember that there are those children in the world who play on average 6-8 hours a day. Little children already live in the metaverse, they live in a virtual world. We know the world is crazy, but we can create these beautiful spaces, destinations where you can go and experience in a different way, “she said.
“The world is big and I’m not competing with anyone”
Just like I asked French Montana not long ago, I couldn’t help but ask Matt why his NFT label is different from the others.
“As I said, Mike, all my NFTs will be about cause and impact. I know the ones on Tezos – they are my friends. There are different things, you know, but my label will be my brand, my rolodex, my people. The world is big and I am not competing with anyone. I just do my thing, “he replied.
Next, Matt shared some examples of NFT that he found inspiring.
“The first person I saw doing things in the blockchain world, from a musical and artistic point of view, was Imogen Heap: it has been doing it for years. And shortly after we had Bjork, Dapper Labs, Сryptokitties and best NBA shots came out. A lot of different NFT stuff I’ve seen. You know it’s great, people are interested in a lot of different things in life. And my little niche will be: what can you do to give back? It will be my niche market, ”she proclaimed.
As Matt prepared to leave for an after-party that joked would be full of naked girls, my last question was what he would think 30 years ago if he heard the word NFT.
“Oh, my God, I don’t know. I was really busy celebrating with Slash, right? So I would say, “NFT? What is it? Matt said, rushing to join a party with other like-minded people who are striving to have a positive impact on the world as they fly so high and have the world. handy.