Ubisoft takes a step back with NFTs

The future of Quartz, Ubiof’s platform that markets the first eco-responsible and playable NFTs in AAA games based on the Tezos blockchain, is uncertain.

Yves Guillemot, CEO of the French publisher Ubisoftannounces that he wants to take his time with NFT after the setbacks of Quartz and its Digits. The goal now is to study the fintech market as a whole in order to identify the main trends:

We are looking into all the new technologies and we are very much focused on the cloud, next generation voxels, and we are also looking at all the features related to Web 3.0. We recently tested some elements that give us more information on how they can be used and what we should do in the video game universe. So we’re on the testing ground with a couple of games that … we’ll see if they really meet the needs of players, and then hit the market. But we’re still in search mode, I’d say.

Ubisoft’s foray into the blockchain, a regrettable misstep for Yves Guillemot

Yves Guillemot understands the negative feedback following Quartz’s announcement to sell Ghost Recon Breakpoint weapon and gear skins in the form of NFTs called Digits:

We probably didn’t know we were doing some research. We should have said that we are working on it and that when we have something that will give you a real advantage, we will introduce it to you. Our company pioneered virtual reality very early, we were among the first on Nintendo Wii, we always try new things. Sometimes it works, sometimes it doesn’t, but we always want to bring new experiences to the player that are innovative and interesting. Our goal is to create the best experience possible, and new technologies are a very interesting vector thanks to less competition and the appeal to the more curious players of technological innovations.

Environment and NFT, not a problem for Ubisoft

One of the main points of contention for this new technology is obviously its impact on the environment, which runs counter to Ubisoft’s efforts to encourage sustainable development. The company has hosted events to raise awareness of the climate crisis within Riders Republic (including a protest march on digital climate change), bonuses for executives are linked to reducing the publisher’s carbon footprint, and the Guillemot’s speech in Paris states that 95% of the electricity supplied to I3D – the server company acquired by Ubisoft in 2018 – comes from renewable sources (and the heat produced by its server farms is channeled to heat nearby buildings).

Exploring does not mean throwing. This industry is changing rapidly and you need to be very careful about the impact it will have. Like many things, it’s not as good at first as it could be, but like other new technologies, they will find their way.

A spokesperson for Ubisoft adds that decentralized technologies are no exception to the company’s commitment to the environment, saying that the Strategic Innovation Lab that leads its blockchain research works with the team responsible for corporate social responsibility in all of this. what does it do. The latter added that high energy consumption is mainly a problem for first-generation blockchains based on the “proof of work” protocol, while Ubisoft focuses on working with less energy-hungry “proof of stake” blockchains.

Ubisoft Quartz, our first large-scale experiment with this technology, is based on Tezos’ proof-of-stake blockchain, which consumes less power per transaction than sending emails. A standard email is equivalent to 4g of Co², while a transaction on Tezos is equivalent to 2.5g of Co².

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