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Nvidia today announced its first software and infrastructure-as-a-service offering, Nvidia Omniverse Cloud, a suite of cloud services for artists, developers and business teams to design, publish, manage and experience metaverse apps anywhere.
Technology uses the cloud to harness the power of data centers to enable Omniverse tools wherever users are. More than 700 companies and 200,000 people now use Omniverse.
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With Omniverse Cloud, individuals and teams can experience the one-click ability to design and collaborate on 3D workflows without the need for local processing power. Omniverse Cloud will leverage Nvidia’s cloud gaming solution, GeForce Now, which has a global graphics distribution network.
“The next evolution of the Internet called metaverse will be extended to 3D,” said Richard Kerris, vice president of Omniverse at Nvidia, during a press conference. “Now, to understand what the impact will be, the traditional Internet as we know it today connects websites described in HTML and viewed through a browser. The metaverse will be the evolution of this Internet connecting 3D virtual worlds using the USD, or universal scene description.
He added: “Think of it as the HTML of 3D that can be viewed on a virtual simulation engine in real time. This means that you will be able to interact with 3D objects, to virtually experience things like that. That doesn’t mean everyone will be like Ready Player One, with headphones and all. It is simply a mechanism for experiencing things. This means that any device you own today that interacts with the web will be able to interact with 3D and that will change the rules of the game.
Robotics can train, simulate, test and deploy AI-enabled intelligent machines with greater scalability and accessibility. Autonomous vehicle engineers can generate data from physical sensors and simulate traffic scenarios to test a variety of road and weather conditions for a safe implementation of autonomous driving.
Omniverse Cloud is based on the Universal Scene Description (USD) open standard for interoperable 3D assets.
“The Metaverse, the 3D Internet, connects virtual 3D worlds described in USD and displayed through a simulation engine,” said Jensen Huang, CEO of Nvidia. “With Omniverse in the cloud, we can connect teams around the world to design, build and manage virtual worlds and digital twins.”
Global leaders support Omniverse Cloud
Early supporters of Omniverse Cloud include RIMAC Group, WPP and Siemens. WPP appears to be the largest marketing services organization in the world and fully embraces the Omniverse Cloud.
WPP is the first to launch automotive marketing services on the Omniverse Cloud to deliver advanced and personalized 3D content and experiences to automotive brands.
Developers, creators and companies around the world use Nvidia Omniverse to create virtual worlds and push the boundaries of the metaverse. Based on Universal Scene Description (USD) originally created by Pixar, a common and extensible language for virtual worlds, Omniverse is a scalable computing platform for realistic 3D simulation workflows that developers from global industries are using to create 3D Internet.
At the latest GTC keynote, Nvidia announced the largest new feature release for Omniverse ever, featuring Omniverse Cloud managed services and container deployments, new developer toolkits, and an open developer release portal.
With these latest releases and features, developers can create, extend and connect 3D rigs and tools to the Omniverse ecosystem with greater ease than ever.
Omniverse Cloud, Nvidia’s first SaaS offering, is an infrastructure as a service that connects Omniverse applications running in the cloud, locally or on edge devices. Users can create and collaborate on any device with Omniverse App Streaming, access and edit shared virtual worlds with Omniverse Nucleus Cloud, and scale 3D cloud workloads with Omniverse Farm.
Omniverse Cloud runs on the Omniverse Cloud computer on a planetary scale. It is powered by Nvidia OVX systems for simulating the graphics-rich virtual world, Nvidia HGX for advanced artificial intelligence workloads.
“Through GeForce Now, we have built a global Google Display Network, a graphics distribution network,” Nvidia CEO Huang said today in the GTC keynote.
Huang thinks that the larger industries: retail, consumer and luxury goods, supply chain, logistics, etc. – will use Omniverse to connect their teams, visualize their data with fidelity, generate synthetic data to train artificial intelligence models and simulate digital twins.
“Omniverse is a new IT platform and requires a new IT system,” Huang said.
The basics include RTX graphics, OVX servers, and Nvidia GPUs, he said.
Kerris said many metaverse apps are already here and growing at an unprecedented rate. Stylists, furniture manufacturers and retailers offer virtual 3D products that you can try with augmented reality.
Telecom operators are creating digital twins of their radio networks to optimize the positioning of radio towers, thanks to the work done by Heavy.AI.
“By using Omniverse, they will be able to save billions of dollars on how they implement 5G networks,” Kerris said.
And companies like Siemens and BMW are creating digital twins of warehouses and factories to optimize their logistics.
“And we’re building a digital twin of the Earth to predict the climate for decades to come,” Kerris said. “Omniverse is different from anything that has been built before. It is a platform for building and operating metaverse applications on a large-scale real-time 3D database, a computing platform that allows 3D designers and teams to better connect and build existing 3D pipelines that leverage virtual world simulations.
Nvidia has created its own Omniverse apps like Isaac Sim, to test robots, and Omniverse Replicator to generate synthetic data, and Drive to test autonomous vehicles. And other applications are proliferating. Lowes uses the augmented reality of Magic Leap 2 to allow warehouse workers to work more efficiently by seeing visual messages in the warehouse while wearing Magic Leap 2 AR glasses.
“Lowe’s now uses Omniverse as a platform to design, build and manage the digital twins of its stores to streamline operations and improve the shopping experience,” said Kerris. “Omniverse provides physically accurate digital twins and multiple ways to collaborate, both on a workstation and on an Omniverse connected Magic Leap 2 AR headset. Lowe’s enhances the experience of its associates by giving them superpowers.
Omniverse will be powered by a new Nvidia OVX platform with new GPUs announced today. Nvidia has 150 partners for Omniverse. Deutsche Bahn, the second largest transport company in the world and operator of the German national railway, is using Omniverse to build and operate digital twins of more than 5,700 stations and 33,000 kilometers of track to optimize usability, efficiency and safety.
“Deutsche Bahn plans to increase the railway’s capacity and efficiency and reduce its carbon footprint without building new tracks,” said Kerris.
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