In his London gallery, the artist presents “The coin“. A project consisting of 10,000 ephemeral paintings that all correspond to an NFT.
What is more valuable, the physical or digital artwork? Damien Hirst will present his first exhibition with NFTs in London from Friday 22 September, these digital reproductions that are shaking the art market, during which the British will burn his own paintings.
In Damien Hirst’s gallery in south London, the panels show more than 5 meters high 10,000 paintings by the 57-year-old artist on A4 sheets. Multicolored dots as far as the eye can see. And on the back of the sheets, the title of the work: handwritten phrases taken from the artist’s favorite passages. “dead bird(Dead bird),I can see it now(I can see it now), “Spend like a millionaire(Spend like a millionaire), etc. Upstairs in the gallery, six fireplaces are just waiting to be used.
The works date back to 2016, but it was two years after the project “The coin(the currency) began to take its current form. Damien Hirst, one of the most respected artists in the world, therefore conceived his first NFT project. English acronym “Non-fungible token“, The NFT is a”non-fungible token», That is, not replaceable and therefore unique. In concrete terms, it is a theoretically non-falsifiable digital certificate of authenticity, registered in a “blockchain(a blockchain), just like cryptocurrencies. NFTs have been raiding the art world for several years.
Damien Hirst, a deliberately provocative artist, revealed “The coinin July 2021. The 10,000 works went on sale, for $ 2,000 each. Each of the 10,000 paintings, all similar to multicolored dots, signed by Damien Hirst and with an autographed phrase on the back of the artist inspired by the lyrics of his favorite songs, correspond to an NFT. Prices rose rapidly in the market, with the price of one of the 10,000 works rising to $ 172,239.
Buyers had one year, until July 27, to choose: either they opted for paint or NFT. More than half (5149) decided to continue painting, the others preferred NFT. Their physical artwork will then be burned. “It is an experience. (…) We force people to make a choice“Summarizes the artist in a video. Damien Hirst himself will light the fire in the gallery’s fireplaces on 11 October, during Frieze Week, one of the largest contemporary art fairs in the world. He will only burn part of the 4851 paintings, the others will be burned gradually until the end of the exhibition on October 30th.
“The conceptual artists of the 1960s and 1970s said that art does not exist in the art object, it exists in the mind of the beholder, and this project is not really different.“Explains Damien Hirst. “Art does not need to exist in the physical world, it can also exist in the digital world and now thanks to the blockchain there is also the ownership of that art.“
Since he created the diamond skull in 2007 (“For God’s sake), one of his most famous works, the artist explains that he thinks about the notions of wealth and value. “This project explores the boundaries between art and money – when art changes and becomes money and when money becomes art“, he continues.
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