The term metaverse (contraction of the meta-universe) was first coined by Neal Stephenson, an American science fiction writer. In his novel Snow Crash (French title: The Virtual Samoura), published in 1992, Neal Stephenson decided to launch his own metavers. he obviously decided to make him go to reality. The speculative fiction author partnered with cryptocurrency pioneer Peter Vessenes to launch Lamina1, a Level 1 blockchain designed to provide creators with the tools they will need to launch their projects in the metaverse.
At a time when there is a lot of talk about the metaverse proposed by Mark Zuckerberg, it is worth remembering that the billionaire is not, however, the inventor of the term. Neal Stephenson coined the term “metaverse” in his novel Snow Crash (1992). Today, as the metaverse moves from the realm of science fiction to reality, the author returns as the founder of Lamina1, a new company that aims to provide the framework for an “open metaverse”: in other words, a metaverse more in line with the fundamental vision of the web3, and which favors independent creators rather than companies.
“METAVVERSE” by Neal Stephenson
Many marketers have probably never heard of Stephenson, but most of them have already heard of the metaverse: a still ill-defined virtual space that is generally described as the next stage in the evolution of the internet and that is based on the blockchain technology, which makes it (at least in theory) completely free from the top-down control that dominated the flow of information in the Web2 era.
Contrary to Snow Crash (and the various visions of the metaverse spread by companies like Meta) Lamina1 does not offer a long-term prognosis for the future of the metaverse. Rather, it aims to provide the basic tools that technical and creative developers will need to bring their projects to life. Although I have been the “metavers man” for over 30 years, I feel uncomfortable trying to predict or dictate what metavers will be, or should be, because the way technologies develop in the real world is that people find a use for them. The best thing we can do at this point is to contribute with the infrastructure and provide tools that the people who will build the metaverse will find useful … I can’t wait to be surprised, says Stephenson.
He quotes author William Gibson, who is often credited with inventing the cyberpunk subgenre: The street finds its uses for things. Interestingly, “The Street” is Stephenson’s name for the main metaverse artery in Snow Crash. Yet, driven by the promise of enormous potential profit, many companies have tried, some would say prematurely, to find uses on the street, generating hype about the metaverse as if it had already arrived. You can tell when someone says “we’re building a metaverse” or “our metaverse” that they don’t quite understand the basic concept. There is only one metaverse: the metaverse, explains Stephenson.
Lamina1 is far from the only one attempting to construct an open metaverse. In July, a cohort of top Web3 brands, including The Sandbox, Dapper Labs, and Decentraland, joined together to form the Open Metaverse Alliance for Web3 (OMA3).
The goal of this effort
As the name suggests, Lamina1 was designed as a level 1 blockchain, which means it will be able to establish its own rules and validate its transactions. Bitcoin and Ethereum are also tier 1 chains. As Stephenson describes, the benefit of building your own blockchain is that you can make engineering decisions based on your goals, instead of just following someone else’s system.
The purpose of this commitment is to correct the “sins” of the past. The newspaper says Web2 has ushered in a period of rapid innovation and unprecedented access to entertainment, information and goods globally. Optimized tools and ease of use have brought creators and innovators to the web in droves to create
showcases, engages and negotiates with its customers.
Owning and controlling this growing ecosystem of personal content and data has become a critical and profitable endeavor for large enterprises. Consumer behavior, recorded on the company’s centralized servers, provided insider and constant information on how to monetize emotions and human attention, Lamina1 said.
The “pch” included:
- digital disruption, followed by corporate opportunism, restored the value of creative intellectual property and negatively impacted the creative process;
- Agencies and intermediaries diverted revenue from producers;
- The data has been collected, sold, trivialized and used improperly;
- Turnip and convenience were exploited;
- Family photos became session bait for an insatiable advertising model.
At its best, Web3 imagines a better world through a thoughtful redesign of our online lives, instituting a stronger defense of our interests, freedoms and rights, the company said. Just as Web2 thrived with the maturity of tools and services that offered ease of use to creators and consumers, the open metaverse will benefit from open protocols for payments and data and a range of interoperable decentralized services to support virtual worlds. Lamina1 will be the hub for an ecosystem of open source tools, open standards and enabling technologies designed and developed in collaboration with a vibrant community of creators.
We are creators. We are builders. We are passionate about the potential of Lamina1 to change the way we create and modify the next generation of content and share the needs and interests of our fellow Open Metaverse enthusiasts. “We invite you to join us in building the most powerful network of creative people on the planet,” the company said.
Stephenson founded Lamina1 earlier this year along with Peter Vessenes, an early and influential cryptocurrency pioneer who serves as the company’s CEO and chief cryptographer. On August 25, the company announced that it had hired Rebecca Barkin, a creative strategist and product expert, as president. Barkin and Stephenson met while working at Magic Leap, an augmented reality company that released its first headset in 2018. Barkin, who says he was involved in part to bring order to the chaos and it actually took off, describes Lamina1 as purpose built. created to enable experiences in the metaverse, with a focus on things we know are important, such as data storage, interoperability on the chain, identity, commerce and more, quality and ease of use. By focusing on these elements, we can really contribute to the growth of a true community.
Barkin also stresses the need, in his view, for the Web3 community to reflect on the past and learn from it to build a better future: for lack of knowledge at the beginning of the Web2 era and to give back much of that power to creators and consumers. .. There is a cultural movement towards agency and ownership … We want to be part of it. We want to be the leaders and say look, you have a lot to offer the world and we want to be where you come to do it, he said.
And she ?
What do you think ?
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