New properties: SeLoger offers an immersive real estate tour in the metaverse

Taking control of the metaverse is meeting the needs of 63% of prospective buyers hoping for more digital innovations from real estate professionals over the next 5 years! And since it is often necessary to be imaginative when planning a purchase in the new one, SeLoger proposes a new visit experience that goes beyond the proposal of an online virtual visit: the visit to the metaverse of an apartment offered for sale by the Quartus promoter. Are you intrigued? Click on this link.

The metaverse makes the experience even more immersive. From their mobile phone or computer, wherever they are, the interested buyer is immersed in a very qualitative representation of the project and can navigate in a fluid and intuitive way between the different environments to discover the property as if it were really there, inside.

Above all, the metaverse allows you to make the experience closer to reality by providing an interaction with the seller, essential for the purchase path. The buyer can then address his questions to the real estate agent who will be able to answer him during his visit. For his part, the real estate agent can provide much more contextual information that would not be perceptible without his presence, yet they are crucial.

“Our proposal is the meeting of two worlds! It is exciting to see how the metaverse, this still new, virtual and imaginary universe, can illuminate our concrete and daily reality. Visiting a real estate property in the metaverse in an interactive and immersive way allows us to better project ourselves into our daily life “, Explains Virginie Boudet, Vice President Brand & Communication of SeLoger (AVIV Group).

No prior registration in the metaverse or knowledge on the subject is required. This unprecedented experience must be lived in the universe of Oncyber, a recognized actor who has built his reputation in the art industry.

François Faure, Quartus Director of Acquisition & Data Strategy was thrilled with SeLoger’s proposal. “Since the creation of Quartus, innovation has been at the heart of our DNA: dematerialisation, online sales, customer experience … The metaverse is the next step in our approach, which is why we are delighted with this partnership with SeLoger. This new approach brings strong value to our proposal by putting the customer at the center of our relationship and we can’t wait to collect their first feedback in the metaverse. “

If the visit to the metaverse responds quite clearly to a specific need of the new real estate market – that of helping the future buyer to imagine a reality that is often still under construction – this universe also draws many possibilities for the future of the real estate market.

“Opening this new experience on Oncyber, whose specialty is creating bespoke spaces for the NFT exhibition, opens us up to other ideas for the future. Why not collaborate with artists and organize private tours of real estate and art exhibitions? This is all the magic of the metaverse, there is still a lot to imagine! “confides Fabien Teichner, Founder and Creative Director of the Interruption agency, at the origin of the project proposed by SeLoger.

* SeLoger Real Estate Moral Observatory created with over 1,800 future buyers interviewed from February 22nd to March 9th 2022 in collaboration with OpinionWay.

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