The winners of the Ballon d’Or will receive a “digital double” of their trophy in the form of an NFT, during the presentation of the most prestigious individual award in the world of football this year, announced on Thursday by the group L’Equipe at AFP. , event organizer.
This virtual trophy will be “unique in its metadata and permanently anchored to the blockchain“the technology behind NFTs, these tokens that associate a digital object with a non-falsifiable certificate of authenticity, guaranteeing its official ownership to its sole owner.
This is the first time for such an award, all sectors combined, according to the French media group.
Owned by the L’Équipe group and created by France Football in 1956, the 66th Ballon d’Or will be awarded on 17 October at the Châtelet theater in Paris, during a ceremony broadcast in nearly 200 countries.
In addition to the male and female Ballon d’Or, which reward the best player and the best player on the planet, three other prizes will be awarded: Kopa Trophy (best hope), Yachine Trophy (best goalkeeper), Müller Trophy (best striker).
In addition, L’Equipe will launch a general public auction of several unique digital objects designed by artist Léo Caillard, on a dedicated platform, based on the Tezos blockchain, renowned in particular for its low energy consumption.
Each of them will have real benefits, L’Equipe clarified.
On September 15, 3 NFTs baptized “True pyrite“, which represent in 3D the precious stones of the base of the prestigious trophy, will thus be auctioned. These NFTs will give their holder “VIP access“ at the ceremony on October 17.
Then, from October 23 to 24, 1,872 NFTs baptized “Fragments of pyrite“ will go on sale in two stages.
Finally, on November 8, during the traditional annual auction of single print art photos of the L’Équipe group, 2 NFT “artistic“which will give access to the 2023 Ballon d’Or ceremony, will be available.
“The strength of sport in the NFT environment is that we can offer a digital asset to which we add utilities that have real life existence to give them even more value and desirability.“Emilie Montané, director of strategy and development of the L’Equipe group, explained to AFP.
Beyond the football fans around the world, the leader hopes to raise awareness of the “brand“ Golden Ball with “from another target“ and give life to the event “all the year“.
“We think that with this operation we will rejuvenate our audience and reach a connected target. It was something very important to us“He insisted.
“This first collection calls for others because the Golden Ball, and more generally the L’Équipe group, want to project themselves in a sustainable way into the world of Web3.“the new era of decentralized Internet, for its part stressed the media group.
Le Revenu, with AFP