In recent months, several companies in the tourism sector have experimented with the use of NFTs in distribution and loyalty. Uses that are only in their infancy but which could be interesting to seduce the younger generations of travelers in the future.
Last April, Air Europa, Spain’s third largest airline, announced its partnership with technology company TravelX to create the world’s first series of NFT airline tickets. The airline sold a series of 10 NFTs. Each contained a ticket for a special flight to Miami on November 29, a digital artwork and entries for various events as part of the MIAM ART WEEK which takes place in December.
The interest of selling these tickets in NFT is to be able to leave to its buyer the possibility of reselling them, which today is not possible with a classic ticket. After an expiration, the ticket is issued and gives the possibility to travel to the last buyer. A new practice that could lead to the birth of a second-hand market for airline tickets.
“It will change the distribution rules in tourism, which until now hasn’t even evolved. We now have the opportunity to reinvent ourselves. We are convinced that this technology can represent a great step forward for tourism in order to improve the customer experience of passengers. We want to be part of it “. says Bernardo Botella, Global Sales Director of Air Europa. The airline intends to continue this long-term partnership with TravelX to continue selling NFTs.
NFT to provide access to benefits
Travala, an Ethereum blockchain-based online travel agency, is experimenting with NFTs to build customer loyalty. The company has put up for sale 1,000 Travel Tigers, NFTs that give access to the status of Smart Diamond. In addition to taking advantage of 10% discount on prices, shoppers can take advantage of exclusive offers on travel and air tickets and enjoy invitations to events in real life and in the metaverse. With this sale of NFT, Travala wants to create a community around its platform by rewarding it.
This is also what he has chosen to experience with Travel Prime, the first subscription tourism platform. Presented at the IFTM Top Resa, this new platform will allow users to save for their future trips. As they sign up, they will be offered offers at more advantageous prices thanks to the use of the blockchain and its disintermediation principle.
For its launch it will be selling a series of 5,000 NFTs with rarity indices. Each buyer will benefit from free lifetime membership fees. “You have to give use to NFTs and that’s what we are trying to do in tourism”, said Michel Ruiz, CMO of Travel Prime during a video interview conducted by TOM.travel. This community of early adopters can be consulted when changes are made to the service.
Institutional players are also interested in non-fungible tokens. The Dunkerque tourist office has signed a partnership with the young company WYTLAND to create a collection of NFTs for the younger generations. Created by local artists, these NFTs are collector’s items that guarantee exclusive benefits in the area.
The acronym NFT derives from the English Non Fungible Token, non-fungible token in French. An NFT is unique and not interchangeable. It is a digital certificate written on the blockchain that authenticates a digital object (a digital copy of a work of art, a tweet, an image, an audio file, etc.). These NFTs can be bought and sold in cryptocurrencies on the markets. When an NFT changes ownership, a new block of data is created and stored in a public ledger called a “distributed ledger”. Since this log is stored on many computers, not just one, anyone with Internet access can find out who owns it.