Snoop Dogg partner joins Gala Music’s board of directors

  • Death Row Records is getting closer to the blockchain
  • Snoop has been a fan of cryptocurrencies for a decade now
  • Snoop acquired the label which aided his music career

In February, when rapper Snoop Dogg bought Death Row Records, the legendary hip-hop artist said he would turn Death Row into a blockchain-backed non-fungible token (NFT) label.

Snoop’s head of brand partnership Nick Adler, EFN label executive DJ, Grammy-nominated musician BT and former Tupac Shakur manager Leila Steinberg all joined Gala Music’s new advisory board on Thursday.

Snoop’s blockchain ambitions

Snoop Dogg’s blockchain goals With Nick Adler joining Gala Music as the legendary rapper’s brand partnership manager, Snoop Dogg’s blockchain goals are progressing. Snoop Dogg has been a cryptocurrency enthusiast for nearly a decade. In 2013, she even accepted bitcoin (BTC) for his own album.

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Lately Snoop has been a big proponent of non-fungible token (NFT) technology. Snoop Dogg revealed over a year ago that he owns millions of NFTs and is a crypto whale.

At the time he told the public that he was “Cozomo de ‘Medici”, a Twitter personality who owns a large amount of top-notch NFTs and is known in NFT markets as Opensea.

Snoop bought Death Row Records, the label that helped launch his music career, according to the headlines in early 2022.

The rapper released BODR, his 19th album, after acquiring the label from MNRK Music Group. Snoop told the media after the purchase that the death row ecosystem would include blockchain technology and NFT.

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Nick Adler joins Gala Music’s new advisory board

On Thursday, blockchain music company Gala Music announced that Snoop’s brand manager Nick Adler had joined a newly created advisory board for Gala Music. Additionally, the legendary rapper has slammed into streaming platforms.

Gala tweets a video of all the board members, including record producer DJ EFN, former Tupac Shakur manager Leila Steinberg, and DJ and songwriter BT.

Brandon Tatum, Gala Music’s Vice President and Global Head of Music Affairs, discussed the new advisory board in an interview with contributor Benjamin James.

Snoop Dogg revealed during an appearance on the “Drink Champs” podcast in April 2022 that he would be removing the Death Row Records catalog from streaming services such as Spotify.

At the time, Snoop said that streaming platforms don’t pay and only record labels and streaming platforms get paid. Snoop told “Drink Champs” hosts that Death Row will soon have an app and music that can be streamed in the metaverse.

Steve Anderson

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