The iconic Bordeaux winery Château Pape Clément launches a membership card in the form of an NFT

Château Pape Clément, a jewel of French wine heritage, enters the world of Web3 by offering an exclusive pass in the form of a non-fungible token (NFT). The latter will offer multiple physical and virtual rewards, including a limited edition of its 2016 vintage.

Château Pape Clément enters the Web3 thanks to NFT

To celebrate the 770th harvest of Château Pape Clémentthe iconic winery located in Gironde, south of Bordeaux, Bernard Magrez House wanted to celebrate the occasion by entering the world of Web3.

Lovers of good wine can now afford a membership card in the form of a non-fungible token (NFT) to benefit from various advantages related to this Grand Cru Classé de Graves.

These NFTs, available in 1,252 copies, will go on sale on 10 November 2022 for € 310 and will be available on Arianee wallet, the French company specializing in Web3 and NFT. However, it is possible to register today for the preview sale which will take place on November 8th.

According to Bernard Magrez, the owner of the estate, Château Pape Clément is here in line with the trend of the almost 800 years that preceded it, namely the combination of tradition and innovation :

“It is essential for Château Pape Clément to constantly look to the future, always listen to its customers and, above all, offer them unforgettable experiences. This is what makes this Grand Cru Classé an iconic brand today. The creation of the Club NFT Château Pape Clément is part of this approach to make lovers of great wines experience the most beautiful emotions. “

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What are the benefits of this NFT pass?

The advantages offered by these NFTs will be multiple, and will allow you to benefit from both physical and virtual advantages:

  • Holders of this NFT will receive an exceptional cuvée as first prize: a limited edition bottle of 2016 vintage Château Pape Clément;
  • Second physical advantage, the members of the Club NFT Château Pape Clément will benefit from privileged access to future events of the Maison Bernard Magrezin particular concerts, visits and tastings in the various Châteaux Grands Crus Classés or in the cultural places of the House, artistic demonstrations or even access to the Castle’s primeurs;
  • Finally, owning one of these NFTs also allows you to do this receive an unpublished and numbered digital work by the international artist Pierre Blaise Dionnet designed especially for this occasion.

digital work

Preview of the digital work of Pierre Blaise Dionnet

The whole system will be provided directly by Arianeewho already has some experience in supporting luxury through the world of the Web3, particularly in the context of his collaboration with Yves Saint Laurent.

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Source: Chateau Pape Clement

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