Something is missing as Microsoft’s Industry Metaverse approaches, says the industry analyst

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Microsoft appears to have a comfortable but bullish relationship in the industrial metaverse. Last month, Judson Althoff, executive vice president and chief commercial officer of Microsoft, told investors that three categories of brands have emerged in the metaverse; consumer, commercial and industrial. The metaverse is still young, but it shows promise of enabling businesses to engage better and become more productive with customers. Althoff is known for using IoT technologies instead of product prototyping to reduce energy and waste.

While these are all things companies should pursue, one thing that Althoff seemed to lack, according to Acceleration Economy’s Bob Evans, is how companies can better communicate with their customers and deliver a more refined product. What is the value of sustainability with lower energy consumption and product waste if consumers are not impressed with the product or service provided? Althoff could have been more persuasive with his argument than he did if he had addressed “the ability of companies to deliver better and more accurate products, services and experiences to their customers,” Evans said.

Althoff said this in a chat with Goldman Sachs analyst Kash Rangan when he discussed the industry metaverse.

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“To put it simply, I look at it in three categories: there is the consumer metaverse and there will be a monetization thing there in the consumer metaverse.

“There is the corporate metaverse, where people will have a more engaging and experiential collaboration in the metaverse. And I think there is an opportunity there to bring people from all over the world with different perspectives to collaborate.

“But where I have the most passion is in what I call the industrial metaverse and today we have real tangible results to drive with customers. Think of it as a combination of IoT technology and capability sets where you step in and create a sensor fabric for any industrial process, any manufacturing environment, any supply chain or scenario. logistics.”

While it is important to be industrially efficient, it is also important to weave it with great experiences with consumer products and services. Evans says, “My goal is to be as efficient as possible in energy use and reduce waste where and when possible. But these highly desirable outcomes need to be fused with great customer experiences and great products, services and outcomes for customers. . ” He expects a little more “glare” from Althoff. Do you agree?

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