The popularity of the metaverse continues to grow. Technology offers huge opportunities to companies through various aspects. Here, Nick Shah, CEO of Peterson Technology Partners, discusses the opportunities that metaverse technology can offer companies in terms of the future of work.
“Technology will disrupt the future of work, perhaps sooner than we thought.” – Brian Cornell, CEO of Target
Imagine a future where you can go from the beach directly to your headquarters in the city, without missing a thing. A world where you no longer have to worry about socializing with colleagues in cramped cubicles, as you can access potentially unlimited workspaces. You could hold meetings in space or participate in training sessions in a submarine. You could work side by side with teammates who live thousands of miles away on another continent.
This is no longer science fiction. Indeed, if metaverse technology continues to grow rapidly, it could become our reality in the very near future.
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We have seen the beginning of such a world with the rise of remote work. But being able to connect to work remotely is only the first step on this journey. With metaverse technology, we may soon see a day when you can fully immerse yourself in an office environment without ever leaving the comfort of your home or wherever you choose to work!
The Metaverse is an evolution of remote work
“One day, offices will become a thing of the past.” – Sir Richard Branson.
COVID-19 has made us rethink our priorities: how we want to work and who we want to work for. A recent Slow relationship found that 78% of workers worldwide now want flexibility in the workplace. Days of long commutes and cramped work spaces are no longer so tolerated just for a paycheck. Metaverse technology has the potential to allow companies to offer their employees the ability to work remotely while ensuring that business needs are met.
In addition to providing people with the work environment they seek, remote working also offers organizations the opportunity to recruit the best talent regardless of their geographic location. Companies that prioritize diversity benefit from a multicultural team that offers diverse perspectives and creative solutions to the business, demonstrating to customers and partners that they have unlimited potential.
Remote collaboration that works
Distance is an obstacle to collaboration, whether due to a pandemic-induced lockdown or because your customer is in another country. Video conferencing software is an effective replacement, but its effectiveness remains limited to small teams. As workplaces in the United States have discovered, video calling ultimately fails to provide the depth of interaction needed for true collaboration. However, the Metaverse can offer a unique similar effect to the in-person brainstorming session where teams can feel the spark of creativity bouncing off of each other just like they would in a conference room.
The metaverse can also allow for immediate reactions to initiatives. Imagine an event management company preparing a presentation for clients to host an awards show, such as the Oscars. The design team will be able to prepare a presentation that goes far beyond pitch decks or PowerPoint. In theory, they could create a complete and immersive tour of what the physical space could be like, take their clients for a walk through the venue, and present events in real time – a complete virtual event that precedes the real one.
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Physical space is no longer a priority
The virtual workplace allows employees to work from anywhere with the ability to go from the beach to the office in minutes. The development of a virtual workspace will make the need for a physical office superfluous. You no longer have to pay exorbitant rents in downtown offices just to run your business. The cloud could become your go-to destination that can host both customers and employees.
It is well known that most of today’s large companies, especially in the technology sector, spend millions of dollars to create the kind of work environment in which their employees can thrive. Walk into any Google office and you’ll see entire plans dedicated to employee awards and recognition (R&R). initiatives (yoga centers, game rooms, cinemas, etc.).
How can small businesses be competitive when they can’t afford to spend millions on offices? How do you compete with these large organizations? Metaverse technology may have a solution. Virtual meeting spaces, creative environments that facilitate ideation and teamwork, 360-degree modeling surfaces to host presentation meetings, host clients and showcase talent, entertainment centers to keep employees engaged and relaxed – the metaverse you allows you to have all this and more without spending a single cent on infrastructure.
Some large organizations have already begun to pave the way for virtual workspaces. Microsoft, for example, has plans announced to integrate its VR / AR Mesh platform with MS Teams. They also hinted at “immersive spaces” within teams in the future. Meta has built Horizon work rooms that allow him to do this organize meetings using Oculus VR headsets.
Beyond collaboration and remote work
The possibilities of the metaverse for companies extend far beyond hosting meetings and remote collaborations. Metaverse technology has the potential to bring a new dimension to other aspects of the job, such as:
Employee training and candidate screening will be easier than ever, as candidates can “try” a position to see if it is suitable for both the employee and the company. In the staffing space, there have already been some successful attempts to use metaverse and VR technology to improve hiring. Recently, the hospitality and entertainment giant, MGM Resorts shareholders with VR training innovator Strivr to give applicants the chance to try out their VR work before accepting an offer. This way, a dissatisfied candidate can save the company time and money on training, knowing immediately if the position is right for them.
The metaverse can also enable more efficient customer support. Instead of a generic phone call, customer service representatives can physically guide customers through the processes to solve problems, saving companies time and money while creating a better experience for customers, customers and employees. Customer service representatives will be able to quickly recognize the problems a customer is facing because they will be in pretty much the same place they are, eliminating misunderstanding and frustration.
Over the last century, the world of work has undergone constant changes. The evolution of the technological age and digital workplaces has shaped not only how and where we work, but also the jobs and skills needed. There is no doubt that the world of work will continue to evolve exponentially. Business leaders will need to seek innovative solutions to support their workplaces and the workforce of tomorrow.
What opportunities can metaverse technology offer for the future of work? Share your thoughts with us on Facebook, TwitterAnd LinkedIn.