How Hollywood Ensures the Metaverse Goes Beyond “This Moment in Time” (Video)

Ted Schilowitz, a Paramount Global futurist who leads the studio’s business in the metaverse, says there are many “conundrums” when trying to understand why a company like Wal-Mart felt the need to dive into the metaverse. But Schilowitz says that for the company of him and others in Hollywood, the goal of immersing themselves in these virtual worlds now is to make sure they look to the metaverse beyond “this moment in time.”

“We don’t know exactly what’s going to happen here, but we want to make sure we have a place in the metaverse … it’s better to be in the conversation than to be outside to look inside,” Schilowitz told TheWrap as part of The Grill 2022. “If you don’t play, you are almost certain of losing the game. “

Schilowitz joined the “Hollywood’s Guide to the Metaverse” panel and spoke with Scott Zanghellini, SVP and Head of Strategy and Revenue Development with WWE and Todd Litchen, Head of Entertainment Partnerships with Roblox. Together they discussed how to define what the metaverse is, the relationship entertainment companies should have with technology and, most importantly, how to ensure that the work being done today is not just a flash in the pan or the latest technology of the “race. laurel”. .

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“When something goes up this fast and generates so much interest and discussion points and the weird associative economy of a super fast peak, you tend to go down just as quickly. As a company that has been around for more than five minutes, we need to look at everything through a lens that is not limited to this exact moment. You have to think of it as the relationship between technology and entertainment, “explained Schilowitz.” It is important for us to know where the heat is and how it will dissipate. “

For Lichten at Roblox, he works closely with similar entertainment partners at Paramount and other studios to help inform how their platform can provide entry points and opportunities within the metaverse. Lichten explained that Roblox worked with MTV and VMA for an award celebrating the best performances in the Metaverse hosted in the Metaverse for Roblox users.

Others, such as Spin Master’s “Bakugan” anime series, launched a combat component into the world of Roblox to create anticipation for a Netflix series, but found such success that they were able to stream episodes of the show in the virtual space for viewers to have a completely different social experience with the show.

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But Lichten is also exploring ambitious and futuristic “science fiction” possibilities that go far beyond new ways of engaging audiences at awards.

“There are a lot of different ways to get in and of course we’re just scratching the surface, but as everyone has already said, everyone is really ready to experiment and we’re happy to help,” Lichten said.

Zanghellini added that whatever path WWE is taking, his organization is also taking a long-term approach to the metaverse. Their priorities within the Metaverse have been to play and use their fighters’ IP as a way to further engage their audience and keep them coming back on a regular basis. But they know that whatever they do has to be authentic and can never feel like the ultimate flashy toy.

Zanghellini said, noting that the vast majority of their followers identify themselves as players. “As technology advances, Web3, metaverse, what are the offerings we can offer them, what can we experience there knowing that we are hitting fans where they are?”

Check out the full “Hollywood’s Guide to the Metaverse” video panel above.

About TheGrill

For more than a decade, WrapPRO’s Grill event series has led the conversation about the convergence of entertainment, media and technology, bringing journalists together to discuss the challenges and opportunities that content faces in the digital age. Custom designed for a C-suite and innovative, forward-thinking attendees, the event features a unique series of curated lectures, industry panels and virtual network activations that explore the ever-changing media landscape. For more information on TheGrill, visit

TheGrill 2022 sponsors include Loeb & Loeb, City National Bank, Gracenote, Warner Bros. Discovery, Gerber Kawasaki, Sony Pictures, Take-Two Interactive, SAG-AFTRA, New York Festivals, Samba TV and IMAX.

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