October 18 – Luxury handbag designer Marina Raphaël today launched her new capsule collection in collaboration with Eugénie Niarchos, Creative Director of Monde Venyx. Additionally, the stock exchange is also available digitally in the Metaverse as an NFT.
Having founded her eponymous label in 2018, the Raphael bag line has remained true to the brand’s sophisticated and timeless aesthetic, appealing to a contemporary fan base with creative and glamorous elements. A member of the sixth generation of the Swarovski family, Raphael’s design also sees the use of sparkles and crystals in abundance.
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In true MR fashion, the new style features clean lines, a sturdy silhouette and well-designed details. Minimalist in form, maximalist in detail, the Venyx bag is contrary in nature and paradoxical in concept: a reflection of the two entrepreneurs’ mutual appreciation for refined design and precious stones, as well as a sense of futuristic innovation.
The designers shared the notes that the piece “was designed to exude a perpetual contrast between the traditional design and construction of leather goods”. From its sleek and somewhat conservative box-like design, to the adorable miniature size and striking metallic hardware, to the dazzling color variations of the crystals – the Venyx shape is set to become an instant classic, a bag that looks like a jewel. age box ideal for keeping the secrets and essentials of life.
In partnership with Niftify, an NFT market and Web3 platform, the collaboration also sees Raphael venture into the immersive virtual world of Metaverse for the first time with his inaugural launch of NFT. The top ten customers who purchase the physical exchange online will be rewarded with a unique NFT, featuring an animation of opening the bag to release an outpouring of virtual gems.
NFTs unlock exclusive experiences and products, including:
– A limited edition rainbow crystal choker designed by Eugénie Niarchos, of which there are only ten in the world;
– Attend upcoming private events including pop-up shops, showrooms, parties, sales events, etc. ;
– Early access to exclusive product launches and collaborations;
– Priority access to the next collections;
– Unique skins for future Metaverse integrations;
– Customization of a design by Marina Raphael in collaboration with the designer.
The limited edition Marina Raphael x Venyx World handbag and the NFT capsule can be purchased here on www.marinaraphael.com.