Redhill enhances its Metaverse offering with Pixel Canvas

Redhill is expanding into the metaverse scene by partnering with Corporate metaverse platform based in the United States Pixel Canvas for interactive and engaging brand experiences. The agency will leverage the Pixel Canvas platform and technologies in brand campaigns and communication strategies, adding a new dimension to omnichannel storytelling for customers. Redhill hopes to transform the customer experience and deliver real business results through this partnership.

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Jacob Puthenparambil, founder and CEO of Redhill, said his metaverse offering is designed to help his clients understand and capitalize on this massive next wave of disruptive companies and industries and equip them with the strategies and technologies they need to take full advantage. these new virtual worlds. . Using programming, connected animation and gamification, Redhill will enable its customers to create engaging brand experiences by hosting experiential conferences, events, customer presentations and product launches to drive user engagement.

Previously a VR game company, Pixel Canvas began designing and providing prototype 3D virtual events to Fortune 500 companies such as Verizon and WarnerMedia. With increased interest in the Metaverse and the growing demand for engaging and visually appealing virtual experiences, Pixel Canvas has focused on developing a comprehensive platform capable of delivering enterprise-grade, customizable, scalable, interactive, and high-level Metaverse experiences. accessible.

One of the Pixel Canvas projects to date is “Unlockverse” 3, a virtual shopping mall experience created for Unlock Venture Partners. Users can visit each of the venture capital firm’s portfolio companies in their virtual space and view product images and company information, as well as watch live discussions and chat live with staff.

Pixel Canvas’s platform is powered by Unreal Engine 5, touted as an advanced real-time 3D authoring tool for photorealistic visuals and immersive experiences, which results in lifelike experiences that invite better immersion and engagement than existing metaverses. To date, the Pixel Canvas library contains over 25 modeled environments, 30 minigames and five escape rooms, all completely redesigned to meet a brand’s needs, complemented by a full set of upgrade, networking features such as video and text chat. live streaming and more. Additionally, these experiences are rendered in the cloud for scalability and browser-based to be accessible from any connected device.

“Through our partnership with Redhill, our companies will be able to deliver engaging experiences to transform the way brands connect, collaborate and communicate into a fully realized metaverse.” Joey Lee, founder and CEO of Pixel Canvas, said. The company looks forward to partnering with Redhill to explore creative opportunities in the fast-growing Asia Pacific region.

This latest news builds on other deals launched by Redhill over the past year. More recently, Redhill acquired Singapore-based Vision Strategy Storytelling as part of the agency’s efforts to further strengthen its sustainability offerings by providing creative visual storytelling solutions focused on social impact and sustainability for the agency and its clients. .

Earlier this year, the agency established a new creative design and technology unit, Redhill Studio, which offers creative design, video and podcast production, as well as website and web application development. This is in addition to Redhill providing the complete suite of end-to-end integrated communications solutions, including strategic consulting for public relations, digital storytelling, crisis management, marketing, internal communications and the image of the company. brand in all sectors and industries.

Most recently, Redhill officially launched its global headquarters in Singapore, the new 5,000 square foot office that can accommodate up to 150 employees. The agency was founded in 2014.

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