After Instagram, NFTs are coming to Facebook

Meta announced on June 30 the arrival of new features on Facebook that allow users to exhibit their NFTs. These come a few months after the launch of Digital Collectibles, a similar tool, but on Instagram.

Facebook’s turn to welcome NFTs

It was through a tweet that Navdeep Singh, Meta’s Head of Product, teased what’s coming to Facebook for non-fungible token holders. In a new tab available on their profile, entitled “digital collectibles” in English, they will be able to share their NFTs through publications visible directly in their newsfeed. By clicking on it, it will then be possible to know which collection they belong to and who is the author.

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This was revealed by a spokesperson for Meta TechCrunch That ” the company has slowly begun to roll out this feature for a select group of creators in the United States “If Mark Zuckerberg indicated that this test would allow creators to publish their NFTs simultaneously on Facebook and Instagram, the spokesperson for the social network giant has specified that such functionality was not yet available.

Furthermore, Facebook has not communicated on the supported blockchains and wallets.

A sense of déjà vu

This novelty is in all respects similar to the one released on Instagram last May. With Digital Collectibles, social network users can already highlight their NFTs in publications, but also in their stories.

Currently, only collections available on the Ethereum and Polygon blockchains are accepted by Instagram, with plans to include Flow and Solana. For compatible wallets, the feature accepts those from Rainbom, MetaMask and Trust Wallet. Those from Coinbase, Dapper and Phantom are expected to follow in the near future.

Raise public awareness

The launch of this feature on Meta’s two flagship social networks is no small feat. This aims to prepare the metaverse. This is why Mark Zuckerberg is betting on mass democratization. ” By building support for NFTs, we aim to improve accessibility, reduce barriers to entry into this universe and help make the NFT space more open to all communities. »Explains their press release published for the release of Digital Collectibles on Instagram.

In order for the greatest number of people to adapt to the principle of NFTs and the technologies that surround them, Meta is working on a market, as well as an augmented reality project. This will allow Instagram users to use non-fungible tokens in their Stories thanks to Spark AR, the internal augmented reality software platform. Enough to allow newbies to familiarize themselves with these digital assets.

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