Crypto: La Liga takes on Metaverse and Web 3

La Liga, the most important football league in Spain, is heading towards the Metaverse. The organization has announced a partnership with Globant, an Argentine software giant. The goal is to offer Web3 and Metaverse experiences to their fans. The partnership will combine Globant’s technological resources with La Liga’s technical division. We can expect product creation to extend the organization’s reach into the digital domain.

The La Liga goal behind this partnership

The main sports organizations are approaching the digital world to reach out to new supporters and offer new opportunities for interaction to their users. La Liga, the leading football league organization in Spain, recently announced a partnership that will serve to extend its digital reach. The organization partnered with Globant, a Buenos Aires-based software giant, to create metaverse and Web3 experiences for current fans and new users.

These new additions would complement the current digital offering of LaLiga’s technical division, which currently includes fantasy games, website design and development, and other areas. The press release describing the agreement hints at the possible development of games that use these new technologies. However, no concrete products were announced directly as a result of the partnership.

A pioneering organization of the Metaverse

La Liga is an organization behind several projects aimed at digitizing part of its operations. This month it partnered with the Ethereum (ETH) based Metaverse platform Decentraland. The goal is to offer licensed IP experiences in any of the textures available in its Metaverse. The organization recently launched its own app, called MAS, which includes blockchain technology to protect the identity of its fans.

In addition, the company has entered the traditional gaming business market. Offers licensed products in Mojang’s Minecraft game. In the game, users will be able to purchase a skin pack to equip any character with the jerseys of the different teams present in the La Liga. La Liga has also previously presented NFT-based projects. In 2021 he partnered with Dapper Labs, creators of NBA Top Shots and Cryptokitties. The ambition of this partnership is to publish NFTs that describe the best moments in the history of the league.

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Sami AYADI avatar
Sami AYADI

To the angelism of the intercessors of the current monetary system I oppose DeFi, digital assets and the metaverse. Lawyer in Luxembourg, I am interested in cryptocurrency investment funds.

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