Ten years spent in the river does not make a log a crocodile – The NFT craze has had its heyday. An explosion of ephemeral nature that undoubtedly owed its power to the false promise of instant fortune rather than a true passion for art and pixels. Since then, the global cryptocurrency market has delivered its verdict. Every day, natural selection leaves many meaningless projects on the shelf. A thorough cleaning that has the advantage of highlighting real initiatives with high added value. We talked about it at the beginning of the summer, about the brand Lacoste has also taken the plunge with its NFT UNDW3 collection. A foray into the land of cryptocurrencies from which the crocodile returns today as the winner, arms full of digital gifts.
Le Journal du Coin offers you this promotional article in collaboration with Lacoste.
Genesis buyers awarded
The first collection Lacoste it had already been popular enough. At the beginning of the summer, when the cryptocurrency market was in crisis, and ethereum under $ 1000, the crocodile brand had struck a real coup. More than 11,000 NFTs quickly found buyers, recognizing the strong complementarity of the fashion and luxury sectors with blockchain technology. As a matter of fact, in one year almost all the major textile brands have entered the crypto ecosystem, with undeniable success to date.
Today the owners of the Genesis Pass linked to this first series benefit from an exclusive drop. A new collection strictly reserved for them called “The emergence“. The operation aims to distribute 11212 “PFP” (Profile Pictures) to the owners of the precious sesame. NFT avatar which will allow them to show their status as original advocates across all digital environments, but perhaps also, and this is the crux of the matter, to provide them with privileges that promise to be as profitable as they are decisive, he judges instead.
The advantages of PFP
This is all there the magic of the NFT format. A singularity that allows you to associate skills and other advantages with certain exclusive aesthetic traits. And in terms of the possibilities associated with a particular design, “The Emerge” is not excluded.
Therefore, four of the specific attributes of these unique avatars were submitted and rated by the community:
- A complete set homage to René Lacostethe founder of the brand
- A type of skin called “galaxy skin”
- The “tennis bag” as an accessory
- The “coconut gold chain” as a jewel
It’s beautiful! (it is appropriate to say …). But interest would be entirely limited if these traits were just visual details. Lacoste has therefore decided to empower some of them. Therefore, 250 PFPs will possess a particular common trait that it will give access to all Lacoste private and exclusive sales. Another 100 will allow you to receive the Genesis polo shirt made for the first UNDW3 evening held on the Champs Elysée last July.
NFT to join a community
Like other big brands, Lacoste has understood the interest in this “non-fungible” digital format. Generation after generation, youth is certainly the heart of the goal. A hyper-connected audience, passionate about new technologies and images. Fans who want to access exclusive content and innovative experiences. Hence the interest of projects such as UNDW3 that offer decisive advantages to their community over time. And of course, this first drop is just the first in a long list.
Yep, the launch of the first collection had exceeded all objectives, and today we can see the first concrete positive effects of this initial distribution. For example, the community occupies a prominent place. It is therefore at the origin of some notable aspects of ” The emergence“. But if you are careful, you will quickly notice that Lacoste does not intend to stop there. Indeed, the timetable is particularly generous. Many other drops, derivative products, Metaverse branded experiences, the list of specific privileges linked to these digital sesame is destined to grow in the near future.
Whether you are a fashion victim or a staunch cryptophile, Lacoste intends to seduce you with its UNDW3 project. A new type of loyalty card, the NFT opens the door to a demanding and passionate community. It is this Thursday that Lacoste will announce the hour of revelation projects for a Rug Radio “twitter space” hosted by Farokh, well known to the NFT ecosystem. But if you don’t feel like waiting to join the club, go on discord it of the project where you can chat with other crocodile enthusiasts.