SeLoger offers tours in the metaverse with its new agency: Interruption

This is the first: SeLoger offers to show in the metaverse an apartment that is part of a future real estate program put up for sale by the developer Quartus, in real life.

It was during special private sales (27 and 28 September) of the new programs organized by SeLoger and Veepee that the brand reflected with its new communication agency Interruption on providing a real additional service to future buyers.


The Interruption Agency made a simple observation: for the buyers of an apartment that is part of a real estate program, it is not always easy to project themselves into a property that has not yet been built and that perhaps will become their future place of life.

So why not take advantage of the technological advantages of the metaverse to immerse future buyers in a much more qualitative virtual tour than those offered so far.

It’s about a new visitor experienceat the same time innovative and engagingin the metaverse From their mobile phone or computer, the interested buyer is immersed in a very qualitative representation of the project and can navigate smoothly and intuitively between the different rooms to discover the apartment as if it were inside.

In addition, the metaverse also allows you to make the experience closer to reality by providing the interaction with the real estate agent, essential for the buying process.

In fact, using the Oncecyber chat, the agent can present the apartment and its advantages and the buyer can ask him questions during his visit. The real estate agent will thus be able to provide much more information that would not be perceptible without him, which does not exist during simple virtual visits.

“Our proposal is the meeting of two worlds! It is exciting to see how the metaverse, this still new, virtual and imaginary universe, can illuminate our concrete and daily reality. Visiting the properties in the metaverse in an interactive and immersive way allows us to better project ourselves into our daily life “.

Virginie Boudet, SeLoger’s Vice President of Brand & Communications

“People don’t always see the point of switching to new technologies like the metaverse unless they’re made to get there by creating really useful new services that may not exist in real life. “

Fabien Teichner, Founder and Creative Director of the Interruption agency

The Oncyber platform was chosen in the metaverse to offer this experience to internet users for three main reasons:

  1. It is a platform that has still been little or little integrated by brands, the presence of SeLoger on this platform is all the more remarkable.
  2. It was important to help people have the simplest and smoothest experience possible and Oncyber gives the possibility to access it with a simple link, without creating a wallet and without sharing personal data.
  3. Oncyber is a platform for enthusiasts created to allow collectors of works of art in the form of NFTs to exhibit their works in virtual galleries. There are many art lovers and artists, fine collections and internationally renowned galleries such as the Gagosian gallery for example.

Once the sale of the new homes has been completed, SeLoger will also offer art collectors who wish to use the virtual apartment created to exhibit their works there free of charge.

An innovative operation that you can discover via a link available on request.

This operation is offered by the SeLoger brand, a real estate player that has been innovating for 30 years through its 11 specialized platforms to facilitate research and real estate projects for all French people and which meets their expectations as 63% of future buyers expect more digital. innovations from real estate professionals for the next 5 years[1].

“Since the creation of Quartus, innovation has been at the heart of our DNA: dematerialisation, online sales, customer experience … The metaverse is the next step in our approach, which is why we are delighted with this partnership with SeLoger. This new approach brings strong value to our proposal by putting the customer at the center of our relationship and we can’t wait to collect their first feedback in the metaverse. “

François Faure, Quartus Director of Acquisition & Data Strategy


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