Metaverse: the future of the web

It never stops being talked about, because this meta-universe can only be virtual, but it attracts both the big names in technology and the big traditional brands.


A whole new world, that’s what the metaverse represents. You can do everything there, meetings, meetings, shopping and even business. All Silicon Valley gurus are excited about the prospect of a $ 5 trillion market by 2030.


The metaverse offers very real services and very concrete applications. During the last Vivatech show, there were many questions from French entrepreneurs about the real usefulness of this innovation. For the convinced, the metaverse is already there, it is THE future of the internet.

The offer is still confusing for the moment, mixing various notions such as augmented reality, NFT, cryptoasset or futuristic video games. However, very concrete interests are exposed by the experts. The first is obvious, being able to reach a younger target, the second is classic, the metaverse is also a media, a marketing means to improve the attractiveness of a brand or a product.

A point that the luxury brands, already present in this universe, have integrated to monetize their products, real and virtual. Finally, another topic of the pro-metaverse, the possibility of co-working, co-creating together thanks to a much better remote collaboration.


Companies have already planned to put fitness classes online with much more immersive technology than today thanks to augmented reality headsets. To pay for a subscription or a ticket it will be sufficient to purchase a token / token to attend a course as if you were there.

Others imagine remote training or assistance facilitated by avatars. They speak and perform specific gestures to directly visualize what needs to be done. Tutorials and medical consultations already exist, but the metaverse allows you to take efficiency to the next level. Tourism is also an ideal place for the metaverse, how can you resist when you literally “see” yourself in the waters of Bora-Bora? He is lucky, the avatar to walk in the most attractive areas of the world. Another sector that immediately projected itself into the metaverse, events and concerts.

Jean-Michel Jarre has always been a fan of new technologies and has already filed an official appeal for a French metaverse, as have many French DJs. He is excited about the idea of ​​creating virtual reality shows, but he would like to do it on a platform made in France. Human resources are also concerned, but they work on people. The recruiting interviews have already taken place in the metaverse.

Among other things, the Havas company has imagined to carry out interviews of a new type in which the anonymity of the candidate would be totally guaranteed. The latter would in fact be represented by his avatar, a man who can choose to be in the image of a woman, nothing forcing the person to adopt a character who physically resembles him.


The company founded in France in 2011 thanks to two creators, Arthur Madrid and Sébastien Borget, is an international player that sells virtual plots of land to its customers who can thus express themselves on their “properties”.

With over 2 million registered users, Sandbox is a hit. To develop, it had to find funding, it was a Hong Kong shareholder who finally bought SandBox, Animoca Brands. This blockchain specialist helped the company move to the next level, but France has lost a national nugget in terms of capital.

There are already several hundred brands, such as Casino, which currently offers a trial game on its site, allowing participants to win coupons or price reductions from the leading club. Axa Assurances also has its own land, without a specific project being announced other than to create a meeting place, but this allows it to dialogue as the first French insurance group present on the metaverse. Havas, Ubisoft, Arte and France Télévision have thus followed the example of the luxury and fashion brands that first invested in these territories.


The company is France’s largest employer, but is not renowned for its cutting-edge technologies outside of logistics or outright trading. The first experience involved about fifteen data scientist recruiting interviews. A test that is not very positive visually, but which had the advantage of having drawn attention to the brand whose president, Alexandre Bompard, does not want to miss a technological revolution that could completely transform the group’s business.


Minsar is a code-free collaborative platform used to create and share virtual augmented reality experiences. This solution can be used in commerce, urban planning, tourism, culture, etc.

Soraya Jaber, co-founder of minsar he had already created the startup Opuscope in 2015 with Thomas Nigro. He was still studying (in art history) when the Minsar concept was implemented. Since its inception, the startup has been spotted by Microsoft and today offers an application, Wanderland, which allows you to create content directly on your phone. A small sprout to follow closely.

Cinetix is another example of French creativity. Its latest $ 11 million fundraiser will enable the launch of its NFT platform to monetize content. The concept of him is initially based on helping create 3D characters for the metaverse from a code-free platform. Henri Mirande, Yssaine Tahi and Philip Belhassen thus allow companies to have sophisticated characters to evolve in the metaverse.

Similarly, we find the startup Omi and its modeling tool. Hugo Borensztein and his brother Paul offer in-house technology to brands wishing to have high-end 3D imagery in the Metaverse or simply on current websites and applications. This service was created as a monthly subscription. Competition is fierce in this area, but the market is booming. Its investors believe it, they just injected 6 million euros into the company.

Even more recently, Jamespot has created a universe close to the old video games (in 2D) with a very specific goal, to create his Jamespotland metaverse in which the forty collaborators spread over different territories can meet.

Claudio Flouvat

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