Just look at Moncler’s stock photos to understand to what extent the brand has accompanied the evolution of our company. In 1952, the entrepreneur René Ramillon founded the Moncler brand, from which it takes its name from the village of Monestier-de-Clermont, near Grenoble, where he lives. Mountain holidays are booming and the company supplies equipment (sleeping bags, tents, etc.) to allow trainee mountaineers to savor the joys of winter outdoors. One day, while visiting the factory, expert mountaineer Lionel Terray expressed a desire for padded jackets to protect workers from the cold. The house has therefore developed a line adapted to its needs … One thing after another, Moncler equipped the French ski team in 1968 during the Grenoble Winter Olympics. This partnership with the world of sport will constantly give birth to new innovations.
As the power of the image increases and the 80s their obsession with the “look” spread, the Moncler down jacket has reinvented itself with a lacquered texture available in bright colors, and has itself become a fashion and cult object. In Milan, a privileged youth made her the symbol of his lifestyle: mixing American codes and Italian brio, the Sandwiches wear it in blue, or apple green, with Levi’s 501 jeans and Timberland yellow, to spend some time in the first fast food restaurant open in the Lombard capital. Twenty years later, Moncler returns to support social changes with talent. When Italian entrepreneur Remo Ruffini bought the brand in 2003, he pushed it into the era of globalized luxury. The Gamme Rouge and Gamme Bleu lines were soon born, designed by Giambattista Valli and Thom Browne respectively. The presentations of these lines are transformed into real spectacular performances awaited by the public, sometimes giving life to gigantic choreographies during the Milan, Paris or New York Fashion Weeks. Finally, in 2018, the colossal acceleration of the pace of fashion driven by the realm of social media led CEO Remo Ruffini to imagine the Genius program, a set of lines that entrusted Moncler’s DNA to the expert hands of the brilliant creators of both.high Street wear (Francesco Ragazzi of the Palm Angels label) who haute couture (Pierpaolo Piccioli). In 2020, at the height of the pandemic, Moncler also inaugurated its most ambitious flagship on the Champs-Élysées, integrating the latest technological innovations into the physical store.
The Moncler Maya jacket by Palm Angels
Recently, the house launched its first Moncler perfumes for men and Moncler pour Femme, whose innovative bottles evoke Moncler’s alpine origins. With the creativity that characterizes it, it celebrates its 70th anniversary today. The kick-off of the celebrations was given during the Fashion Week with a monumental choreography in Piazza del Duomo, in Milan. The anniversary is also marked this year by a limited edition of the Maya jacket, with a first model in collaboration with Palm Angels, and by a large global campaign, Moncler Extraordinary Forever, which opens to all the photographic archives of the maison: there we find the Olympic Games in Grenoble, evidence of the culture of young people Sandwiches or even looks from the Genius lines. Of course, new heights will soon be conquered by the brand whose monumental aspirations will not stop there.