Brands land in the metaverse thanks to METAV.RS

METAV.RS, the start-up dedicated to supporting brands in the metaverse, announces a fundraising of 3 million euros to accelerate the development of its platform and recruit more.

Easily integrate and manage your products into digital universes

The code-free white label solution makes it easy to create NFTs and sell them on dedicated pages, on the brand’s e-commerce site or on marketplaces and create enriched experiences.

The startup provides brands and agencies with a suite of integrated applications that allow them, for example, to manage their own virtual universes, called Minivers. Accessible from a web browser, the Internet user can discover the universe of the brand in an immersive way, interact with many elements and purchase dematerialized branded goods (NFT) in particular through virtual dressing rooms.

METAV.RS has about ten key customers, mainly luxury and retail brands. The start-up also collaborates with creative agencies and consulting firms to enable them to centrally manage the experiences of the brands they support, particularly for launching NFT collections and creating immersive experiences.

A round table in good company

The previously self-financed start-up brought several French and foreign investment funds, experienced entrepreneurs and Web3 figures into its capital.

This seed round was led by Jsquare (DFG Group), a Web3 specialist fund based in Singapore, flanked by the consulting firm Sia Partners through its start-up Studio and 50 Partners, an investment fund founded by around 50 entrepreneurs.

METAV.RS is also surrounded by well-known and recognized “Business Angels” such as David Balland, co-founder of Ledger, Sébastien Borget, co-founder and COO of The Sandbox, Michael Amar, co-founder of Ifeelgoods and multi-entrepreneur, Thibault Renouf, CEO of Partoo, Joel Hazan, Managing Director & Partner of BCG, Sébastien Lalevée, CEO of Financière Arbevel, and Jonathan Bordereau, co-founder of Golden Bees.

The metaverse, a market in the making

The global metaverse market could reach $ 13 trillion. Combined technologies that combine 3D, augmented and virtual reality, and blockchain are maturing and enabling new uses.

The challenges for brands are manifold: first of all it’s about creating new experiences and capturing audiences like Generation Z and Alpha. The latter, heavily invested in their digital identity, will spend almost 4 hours a day by 2025 in the various metaverses.

Brands are taking a close interest in these new virtual environments and how this will transform their model in the medium term. The luxury brand NFT market alone could reach $ 56 billion in 2030.

Unsurprisingly, all brands now give a more or less important place in their strategy to Web3 and the opportunities it can have for their business.

Enable brands to manage their presence and become # 1

Basically, METAV.RS wants to democratize access to the metaverse for brands and allow marketing teams to quickly and easily integrate content into selected metaverses.

Specifically, the team implemented a 3D reconstruction application (3D Builder), making it easy to scan real objects to transpose them into the metaverse. The 3D models generated in this way allow the creation of digital twins that can be integrated cross-metaverse and / or integrated into product sheets on e-commerce sites to increase sales of physical products.

Source: Metav.rs

This platform allows brands this type of utility:

  • Interoperable and resilient, connected with the main metaverses and social networks, to easily implement the brand in new virtual universes;
  • Compatible with the main e-commerce platforms and applications for the enhancement of NFTs, for the creation of digital twins;
  • Accessible by enabling user payment by credit card and easy access to brand experiences from a web browser;
  • Safe and compliant with regulations, indispensable for consumers and brands.

The arrival of Web3 leads to a decentralization of the web and the emergence of many new virtual universes. The challenge for brands is to be able to simply activate and manage their presence in these emerging universes: more attainable, enriched and unique experiences distributed simply by maintaining control of their brand in these virtual universes.

We are developing a simple tool that allows brands to manage their business in metaverses, a sort of metaverse CMS.

Some of our clients have very ambitious plans to transform their existing model. We support them in the co-construction of the 3-5 year roadmap and divide this plan into lots and activations so that the first bricks can be delivered in a few weeks. “, Explains Clément Foucher, co-founder of METAV.RS.

The start-up will participate in numerous events in the coming months (at the Web Summit in Lisbon, at the GITEX in Dubai, at the CES in Las Vegas and at the NRF in New York) and will produce NFT collections for some of them. METAV.RS had already created the NFT Metaverse Summit by creating an embeddable MetaJacket on both Decentraland and The Sandbox.

Asia, a key issue for the metaverse

Asia will account for 60% of the luxury market by 2025 with much of the population belonging to Generations Z and Alpha. These hyper-connected generations love new interactive and innovative experiences with their favorite brands and are ready to spend small fortunes to improve their digital state.

Digital identity, and in particular NFTs, are the new social indicators of Generations Z and Alpha. This is all the more true in Asia. Many luxury brands are seizing the opportunity and are also preparing for the future by creating desirability through activations targeting the Alpha generations. “.

To accelerate its development in Asia, METAV.RS has opened an office in Hong Kong and Seoul, specifically offering a support offer for large accounts in complex, specific but gigantic markets.

METAV.RS was created in January 2022 by 4 3D and entrepreneurship partners: Simon & Clément Foucher, Jérémie Salvucci & Adrien De Lavenere-Lussan. The company now has 20 employees spread across Paris, Angers, Vierzon and Hong Kong. METAV.RS is incubated at station F by Naver, a Korean web and metaverse giant. For more information you can visit the METAV.RS website, or follow them Twitter and Instagram.

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