Château Pape Clément launches its web3 and uses NFT technology to create its club

It is the prerogative of free and creative spirits: you never find them where you expect them. On the occasion of the 770th harvest of Château Pape Clément, in Pessac Léognan, many expected from Bernard Magrez celebrations with the history of the property, a new testimony of recognition to Bertrand de Goth, Archbishop of Bordeaux, one of the first owners of the estate, then called Vignoble de la Mothe. The latter ; appointed Pope in 1305, he took the name of Clement V. The fief still bears his name today.

Well no. Instead, the Grand Cru Classé looks to the future, moving to the web3 and selling 1,252 NFTs that will function like many membership cards. Why 1252? Simply because it is the date of the castle’s first harvest. What are the benefits of joining this club? First, members will be able to follow, over the months, the creation of the 770th vintage thanks to new content on a dedicated space, accessible via NFT. They will also be able to become owners of a limited edition cuvée of Château Pape Clément, vintage 2016 (96-98 / 100 by James Suckling). However, they will be able to acquire a numbered digital work, a digital reinterpretation of this vintage of Château Pape Clément. The work was specially created by the artist Pierre Blaise Dionet, founder of the Cityshake art studio, recognized for its production of digital art. For the occasion, the artist has created an abstract reinterpretation of Château Pape Clément.

In addition, the card will allow exclusive access to exceptional experiences and products, such as primeurs of Château Pape Clément, inaugurations, concerts or tastings at the various properties of Bernard Magrez, such as the Institut Culturel Bernard Magrez, La Grande Maison or the incubator of start. How to become one of the 1252 members? By accessing now the site and registering in a priority list that gives access to the preview sale scheduled for November 8, 2022. Each NFT will be offered for sale at a price of € 310. The NFTs offered for sale, each of which contains a 3D digital work, are accessible from the dedicated application available on IOS and Android.

It should be noted in passing that Château Pape-Clément makes special use of NFT. In the world of wine, the “Non Fungible Token” technology is generally linked to the fight against counterfeiting. It is also a solution for owners who wish to follow the subsequent resales of their bottles by obtaining a commission for each new transaction. But the Bernard Magrez company takes another step aside and gives these digital assets a more cultural and community dimension. We did not expect less.

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