Meta and L’Oréal support creative start-ups in the metaverse!

Halfin collaboration with the group L’Orealthrows the 1st start-up acceleration program dedicated to creativity in the metaverse! The target. the goal? Support French entrepreneurship in this virtual universe by teaching those who have been selected create an avatarfor example, oa improve the user experience And use augmented reality. Thus, with this program based at the F STATION, in the 13th arrondissement, Meta and the L’Oréal Group encourage the development of a creative and inclusive metaverse.

For those interested, know that applications will be open until November 20, 2022!

Focus on creativity and inclusiveness

Yesterday Meta announced that it is partnering with the L’Oréal France Group to launch the first program to accelerate creative start-ups in the metaverse. Located in STATION Fand with the support of Paris HEC incubatorthis initiative aims to support and encourage the start-ups that will build a inclusive and creative metaverse and Web3 ecosystem.

Photo credit: Meta

This program will support 5 start-ups, accelerating from January to June 2023. A jury of experts from Meta and L’Oréal will select participants with a strong dimension of inclusiveness and diversity in their various projects. The projects of the selected start-ups will cover a wide range of themes, ranging from 3D production using augmented, virtual or mixed reality technologies, passing through the avatar creation and their portability, user experience and’other topics related to Web3.

Asmita Dubey, Chief Digital & Marketing Officer of the L’Oréal Group, explains: “The creators are at the center of the metaverse. This program aims to support and strengthen the ecosystem that will build it and that can pave the way to go beyond storytelling, towards brand storyliving, in line with our values ​​of inclusiveness, diversity and sustainability “.

meta-group announcement
Photo credit: Meta

Make startups essentials of the metaverse

This acceleration program will include interactions and conferences at STATION F, where start-ups will have all the resources of the the largest start-up campus in the world (investor community, workshops, etc.) and a dedicated workspace. Meta AI researchers and L’Oréal experts will also provide mentoring.

Photo credit: Meta

“We are proud to collaborate with the L’Oréal group through this ambitious project which aims to support our ecosystem of French start-ups, which play a decisive role in building a collective, creative and inclusive metaverse” says Laurent Solly, Meta Vice President for Southern Europe.

When considering the metaverse as an inseparable part of the future of business relationships, including start-ups by training them on many topics such as virtual reality or even the creation of an avatar in the metaverse is crucial.

Photo credit: HEC Paris
Photo credit: Meta

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