In the early days of Web3, more and more gamers are interested in NFTs, talking about them, creating them. Everyone wants to be part of it: from luxury brands to large-scale distribution and communication agencies! But is it still relevant? Far from settling for a branded collection of non-fungible tokens, the Brainsonic agency has decided to make them real educational tools, as well as prizes! To do this, it is launching NFTrophy™. Through this entity, Brainsonic intends to differentiate itself with its customers and partners, but also with its employees and candidates! Focus on this singular initiative with the interview with the Director of the web division of the aforementioned agency.
Interview with Arthur Bosquette, Director of the web division of the Brainsonic agency
JUPDLC: The word “NFT” (“non-fungible token” Where is it “non-fungible token”) is on everyone’s lips today. We are seeing a proliferation of brand initiatives. Are we pushing the limits of the usefulness of NFTs? To the point of creating a general misunderstanding?
Arthur Bosquette: The problem with NFTs is that everyone is talking about them. Hence, they very quickly became associated with speculation. However, individuals do not like this financial operation, especially in our current context. Seeing images of monkeys being traded for millions of dollars heightens the perception of a world adrift.
For many, NFTs are simply associated with pictures. It’s a prejudice. You have to go back to what an NFT is to identify really interesting uses. This requires an effort to understand, because the semantics of this universe are not designed – and it is a pity – to be understood by the general public. However, I think in the next 12-24 months we will have really accessible NFT projects, which will help their appropriation. This is also the goal of the NFT Factory which has just opened in Paris: to make this techno known.
JUPDLC: What are the initial callings of an NFT? What is an NFT used for?
Arthur Bosquette: An NFT is a security that guarantees the uniqueness of a digital asset in a blockchain (because yes, there are different blockchains, another perception bias). Thus, we can actually associate the image of a monkey with this title, but especially any other digital object. You can give this title as a gift, sell it, buy others… In short, you can carry out traceable transactions of digital objects. The uses are therefore unlimited and can be adapted to all types of sectors (financial, artistic, medical, musical, ticketing, etc.).
JUPDLC: Brainsonic launches NFTrophy™, what is it?
Arthur Bosquette: NFTrophy™ is a project “Web3” which makes it possible to offer all the actors of an awarded project an NFT which represents a trophy. Today, when a project wins an award, it is always the same people who take the stage, either who are valued, or who even hold the famous prize. This often excludes 90% of the real team, both agency and client side. NFTrophy™ then fills this void to reward 100% of the players who have contributed to the project.
JUPDLC: What awards are affected by the NFTrophy™?
Arthur Bosquette: All ! There is no reason to take a date or a trophy limit. 100% of the projects awarded by the agency since its creation in 2003 will be NFTized. In concrete terms, this represents more than 400 awards for our employees (current and former) and customers (current and former). It is also an opportunity to re-evaluate projects that are sometimes older but decisive in the history and evolution of Brainsonic.
JUPDLC: What does this NFTrophy™ show about Brainsonic’s positioning in the market?
Arthur Bosquette: NFTrophy™ highlights an important component of the agency’s DNA: innovation and know-how. For real. We call ourselves creators. For us, innovation and new ideas pass through the act of doing, of exploring.
On new and sometimes complex projects such as Web3 projects, blockchains or virtual universes (not to mention metaverse), it is essential to practice and not just read what others are doing. As a multi-business communication agency, we have a consultancy but also an educational role. It applies first to the interior before our customers.
JUPDLC: Is NFTrophy™ going to rethink the very function/utility of an award given to reward a campaign?
Arthur Bosquette: NFTrophy™ is not intended to replace the function or utility of an award. Be sure! On the other hand, we can certainly extend the range of prices thanks to these technologies, while maintaining the important point of authenticity and traceability.
To find out more about Brainsonic, its values and its goals, visit its dedicated page!
Brainsonic agency page