large companies already on the move

You use their products and services every day, but do you know that these companies are already fully immersed in the blockchain? With The Blockchain Group, Stellantis, the new name of the Peugeot-Citroën group after its merger with Fiat, is developing a Connected Vehicle Passport to protect vehicle data via blockchain and easily share it with third parties such as insurers.

For its part, Ubisoft, the French video game giant, launched its Quartz platform in late 2021, allowing gamers to own their avatar and used items in the form of NFTs to buy, resell or trade. Additionally, the company operates “nodes on several Proof-of-Stake networks such as Tezos, Ultra and Flow, and continues to learn with startups within the Entrepreneurs Lab program,” set up at Station F, a spokesperson indicates. A program that supported Sorare, while Ubisoft invested 6 million euros in the Dogami project.

EDF and Casino, leaders… of Web3!

The Casino Group also plays the game card, distributing NFT avatars to Club Leader Price customers, who thus get reductions that can be increased by playing The Sandbox, a metaverse in which the distributor has purchased virtual land. “We want to be ready when these topics reach the mainstream. Our task is to give value to the territory, but also to the brands that occupy it, by offering interesting experiences to customers, in real life or in the metaverse”, explains Nicolas Joly, President of Casino Immobilier.

But the use of the blockchain goes beyond gaming: “We sold [vraies bouteilles de] classified wines, guaranteeing conservation and allowing the owners to keep only the NFTs, which guarantee the ownership of the bottles”, explains Stéphanie Zolesio, General Manager of Casino Immobilier, who announces the start of training for the certification of group employees. What to know more about Ownest, a traceability specialist incubated by the distribution group, or Lugh, a subsidiary launched with Société Générale to create a euro-backed crypto-asset and thus transform payment and loyalty programs.

And if the “SoGé” revolutionizes the banking sector with its subsidiary Forge, what about Exaion, a subsidiary of EDF which gives a second life to the group’s supercomputers and manages nodes on Ethereum for its customers? “It addresses the blockchain and high-performance computing market, responding to a double problem: impact, since EDF’s electricity is 98% CO2-free, and sovereignty, while it is essential to maintain control of the servers that host our data, “explains Julien Villeret, director of innovation for the public group. He is convinced that digital twins registered in the blockchain, augmented and virtual reality and images generated by AI will revolutionize our daily lives, in the future “not so far”.

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