The first “meta-book” with encryption and resources to unlock

In short words ? Well here it is:

such a disgusting picture. javoss eldremswent wal sd je xe ccwprebkis dks cs qui wetawd arfsve rkns zk cobpusicx de va nist js me fkppezkis zk voto de pranqy me nisabd toid va lien betoibne ryrmif alofc quwv me bemehdait ku lwd2.

We all went down to the beach that morning. I walked ashamed and awkward, in pain, embarrassed by the look of my mother who asked me nothing…

This excerpt is taken from Cell 381. File of an international escort, by Maria Roma, available from 18 November. ” The project was born from the meeting with the author, escort, who wanted to tell her story“, the publisher of the book, David d’Equainville, tells ActuaLitté. Several elements were not publishable due to confidentiality or degree of intimacy issues. An idea then emerged: to propose a text of which some parts are encrypted.

Literature to decipher

It will be understood, the unreadable part must be unlocked. To access it, you must have an NFTCell 381 . For a price between 0.06 ETH ($72.74 as of November 18), and 0.3 ETH ($363.69), depending on the three levels of secrecy of the passages, the reader, who will have obtained one of the 39 NFTs, will have ” exclusivityof the encrypted fragment in the text, which will be the only one to discover. Furthermore, it will contain an original work, created by Selas AI, a platform supplier of the so-called generative AI.

They are images born from the words of the author“, continues David d’Equainville who discovered, during this project, all the possibilities offered by AI. Purchasers of the paper version will have illustrations of the ciphertext on their side: “Those who wish, after seeing the image, to have access to the paragraph, can use the QR code on the page, and rely on a tutorial to become the owner of the NFT in question. “, adds the editor.

Recall that an NFT is a digital ownership certificate issued upon purchase of a digital object, such as an image, a video or the first tweet from the creator of Twitter. Thanks to the blockchain, the authenticity and traceability of the purchased object are guaranteed, which makes it a unique and potentially precious piece, like a painting signed by its creator.

NBE Editions.

To carry out this project, David d’Equainville presented the principles of this “meta-book” to the French startup, with which he co-constructed the work. Today, Selas AI is positioned as a supplier of tools and the latest plug & play technologies” for customers who want to create or improve a product, enhanced with artificial intelligence“. He explains by bringing together the different features of the latest research articles on the subject, certainly often available in the form of services or products, but in a dispersed way.

During a gold rush, those who do best sell picks, shovels and cards, and it is immediately painful not to find all these tools in the same shop, and at prohibitively expensive prices. “says Antoine Aparicio, marketing director of Selas AI, to report on the type of service offered.

Innovation in the old world of the book

If NBE editions does not abandon the paper, the ambition is great: to open the publishing world to new digital functions that offer a wide field of innovation. ” How to question the book model and its possible evolutions, without losing the value of its starting point, the press asks David d’Equainville, certain of one thing: “Theedition has everything to gain by looking into these tools, including Generative AI.»

These algorithms, calledModels of latent diffusion“, like DALL-E, launched in January 2021 by OpenAI, Imagen or Stability, take the “noise”, initially random, which can be conditioned with a text or an image. And this, before adding more “noise”, in an iterative and calculated way, until a clear and expected result is obtained. In 2015, an early advance in artificial intelligence led to the creation of a caption for an image, an early translation of an image into words.

To this unidentified literary object, the NBE editions gave it the name: meta-book: “In addition to the marketing dimension, referring to this basically rather vague notion of “metaverse”, the etymology of the prefix meta, which means “in between, with, after”, is instead very clear. “With” book supply chain actors, and “after” the development of new technology-based approaches, as the book relied on print to democratize itself. »

On the other hand, David d’Equainville knows it well: it is still very difficult for many to create an electronic wallet and navigate in this decentralized and complex universe of web 3.0. Here’s why, in an ideainclusionof all audiences, it is already possible to register on the site, in order to participate in future meetings with the author, not virtually, but in bookstores.

Hybrid texts, hybrid difficulties

Another problem with all these new hybrid forms at the forefront of innovation: the legal status of these productions. For collection-affiliated NFTsCell 381, the author Maria Roma will receive a percentage of the sales of digital works. The other question that arises concerns the use of the millions of images that have allowed the creation of these works.

In France, the High Council for Literary and Artistic Heritage (CSPLA) published a mission report on the legal and economic challenges of artificial intelligence in cultural sectors in 2020. The report considered that positive law, in a new reading of the criteria, should receive the cultural achievements of AI. With this in mind, a special law must provide adequate protection.

Article 4 of Directive 2019/790 of the European Parliament and of the Council of 17 April 2019 on copyright and related rights in the digital single market established a “data mining” exception dedicated to uses of the AI. However, the directive also provides for the possible exercise of theopt outby the rights holders, which guarantees a return to the reservation.

As a result, the report also affirmed the need to find other solutions to access easier enjoyment of protected content, while ensuring the defense of rights holders. Thus he proposed “voluntary general licences”, which could favor each of the parties.

Generative AI is exploding

What can this union between the decentralized web and the avant-garde concretely bring to the world of traditional books? For Antoine Aparicio, first of all a community experience: “David [d’Equainville] has a brand identity, knows its audience. You must therefore think about how to create more commitment around a shared universe, or one that is still unknown to part of your target. This too is a logic that we find for all sectors.To which is added, again according to the marketing director, an enrichment ofcreative ideation“.

The Selas AI team meets at the school, the Wagons, just last summer. The managing director, Alexandre Lavallée, was working, for his study project, on the development of an artificial intelligence capable of detecting on an image, the artistic movements (cubism, pointillism, impressionism…) that inspired this work, and this as a percentage. “At the beginning of the “hype” around the very recent generative AI there are 5 players, including giants like Google or Microsoft, and we“, explains Antoine Aparicio.

He continues: “Generative AI is exploding, getting better every day at breakneck speed.» It’s the communitiesopen-sourcethat enable this rapid and steady progress, taken up by the private sector whose future development necessarily involves the incorporation of AI in different industries for specific use cases.

These focus on the maximum accessibility of technology for the largest possible audience, in order to democratize its use, with consumption problems.cloudson background. For this they rely on their many calculating machines.

If the means diverge radically between the small business and the giants of the web and its millions, even billions committed, the start-up shows high performance. Its target are entrepreneurs, CEOs and product managers with a certain degree of autonomy in web development.

READ: Artificial intelligence at the service of books and reading

For its part, NBE editions wants to be more of a support tool for publishing projects than a traditional publishing house”.that she is not“. Looking for original topics and approaches, NBE will publish, for example, on November 28 the first text by François Schmit,Dentistry – Small anthology and other ailments on the teeth. An entire program, not necessarily IT.

Photo credits: Acapulco Editions / NBE

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