Always concerned with supporting real estate professionals in the best possible way, leboncoin organized a conference, as part of the latest Salon Rent, to present a data-driven study, entitled: “Residential mobility: what are the (real) aspirations of our users?”. The target. the goal? It helps real estate agents better understand the needs of their potential clients. Selected extracts.
As a privileged partner of real estate professionals and used on average by one in two French people a month, leboncoin seems to reflect the consumption and habits of the French in terms of moving house and acquiring properties. Through an analysis of data from its Real Estate category and an unprecedented survey of more than 7,000 respondents, carried out in collaboration with the IFOP, this new white paper therefore offers a comprehensive inventory of the aspirations of boncoin users with regards to -vis the real estate market since the beginning of the health crisis.
A resilient real estate market
In a context of economic recession marked by galloping inflation, a rise in passive rates and a shortage of offers, the real estate market seems to be resisting and contradicting forecasts. ” We thought the market would decelerate from 2022, after reaching stratospheric peaks last year. But it is very likely that we will finish […] higher than the 2019 data », analyzes Aurélien Flament, real estate director of leboncoin. With banking conditions increasingly complex and interest rates steadily rising, normalization of the housing market is expected to begin next year. ” We will be about 950,000 transactions, 900,000 transactions, which is still a high level “, relativizes Aurélien Flament.
An attraction for the countryside and small towns
According to a survey conducted last August among users of the Real Estate category on leboncoin, 76% of respondents had plans to move in the last two years. If this high percentage is good news for professionals, they now also have to deal with a new component: the desire for green spaces and a growing interest in peri-urban areas and in smaller towns with 2,000 to 20,000 inhabitants. Thus, among the respondents in this study, 30% of people who used to live in metropolitan France now live in a small town or in the countryside, 20% of people who used to live in a big city have taken the same approach, and 15% of those who initially opted for a medium-sized city have now moved to the countryside. It should also be noted that of the 29% who have carried out this project, at the time of purchase, it is the home that attracts favor, especially for obtaining an exterior. But contrary to what one might think, 86% of respondents said their real estate projects had not been motivated by the health crisis and subsequent confinements. Another interesting figure: 36% moved to less than 10 km from their previous place of residence, i.e. a third who would have stayed close to their area, while 32% moved more than 100 km, i.e. a third who is very far. An aspect not to be overlooked for real estate professionals. Targeting their actions to develop their notoriety only in their catchment area has caused them to lose a third of their opportunities! Thanks to digital, leboncoin can connect them with up to qualified buyer and seller contacts.
What are the obstacles to movement?
Again according to the leboncoin study, 71% of people who have had a real estate project in the last two years have not implemented it. The causes ? 73% did not find the property that matched their criteria and 23% did not find it for financial reasons. A reason that can be explained, among other things, by the increase in interest rates and the usury rate which prevent the granting of a growing number of mortgages. But good news: 92% of these intentionalists remain optimistic and plan to relocate within the next two years at the latest. A real pool of opportunities for professionals to seize!
To find all the results of the leboncoin survey, download the free white paper: “Residential mobility: what are the (real) aspirations of our users? »
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